pitching your brand

Pitching your BrandDENISE DE LONGProgram Manager, Connector Programddelong@halifaxpartnership.com

CHRISTINE QIN YANGProgram Coordinator, Connector Program cyang@halifaxpartnership.com

ELEVATOR PITCH

• Short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.

• History of Elevator Pitch

WHY ELEVATOR PITCH

• Interview/Networking (self introduction)• Personal brand • Global brand: Define who we are

What can you talk about in a 30-second summary?

• Professional background• Current job or situation (with highlights)• Past job or situation (with highlights)• Skills• Personal qualities and attributes• What do have to offer?

Sami Sample PitchI’m Sami Elber and I’m a Nova Scotia Game Changer. I am a fourth year student at Saint Mary’s University, majoring in Marketing and Finance. When I read about your unique incentives for your sales force and expansion into global markets, I set my sights on your company. I am interested and excited at the possibility of working with your company. I bring 2 years of sales experience and a fantastic personality that will add to your team. During my studies, I created new fundraising ideas for student groups and I was able to raise $10,000 in period of 2 months This combined experience provides an exciting potential match and makes me a possible game changer for your sales team and company. When I’m not selling, you can find me on the soccer field or on the dance floor. I hope we can chat soon.

The 20-30 Second Pitch

What do you do? vs. What you are interested in?

Template to help you with “pitch”. Use some, not all!

I am a _________________________.I have worked/have been working as a ______________ for ____ years.I have ____ years experience in __________________.I am a certified / qualified ____________________.My main area of expertise is in ________________.My day usually involves _____________________.I’m looking to do something in ________________.I’m interested in working for ___________________.In my previous job, my colleagues said that my best skills were ___________________________.

What I really am interested in is ____________________.

The aspects of business/ tourism and Hospitality Management / public relations that I’m most excited about these days is __________________.

My studies are taking me in a new direction so I’m working on ________________________.

I’m hoping to complete/finish/ attain _____________ so I can_____________________________.

I’m originally from__________________.

Chose business/biology/social work because_________________________.

Chose to volunteer for_______________. because I like______________________.

WHAT ARE A FEW WORDS THAT DESCRIBE YOU?

CONNECTOR | COMMUNICATOR | YOUNG COMMUNITY LEADER

WHAT ARE A FEW WORDS THAT DESCRIBE YOU?

What 3 words would you use to describe yourself?

____________________________________

YOUR TURN

• CLEAR• INTERESTING• SINCERE• SAMPLE https://

www.youtube.com/watch?v=gwIcgyqioPo

ELEVATOR PITCH CHECKLIST

YOUR TURN

Find a mirror ( and perhaps a trusted friend) and rehearse your pitch

Thank you

GET CONNECTED

Visit: www.HalifaxPartnership.com/Connector