pitch up don't pickup

Post on 22-Apr-2015

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Being pitched at, often feels like being picked-up. Investors don't want you to be boring or sleazy or worse, feel manipulated and end up with buyer's remorse. There is a WEALTH of great stuff online about how to structure a great pitch. So this is not one of those. This is a peek into the subtle ways to win the long game between investors and inventors. [This deck probably won't make much sense if you weren't there, but for my amazing crowd at #SparkUp - thank you, hope this is a handy revival]. Books mentioned: Think like a Freak - Dubner and Levitt; Anti-Fragile- Nassim Nicholas Taleb; Art of War - Sun Tzu and the War of Art - Steven Pressfield; Sherry Turkle - Alone Together (the robot jealousy story) STORYCRAFT asides worth checking out: http://www.spokepoint.com/ - http://www.jasonshen.com/2012/eleven-compelling-startup-pitch-archetypes-with-examples-from-yc-companies/ - Jason Shen on the 11 archetypes emerging from YCombinator http://www.writersstore.com/the-8-steps-to-a-powerful-pitch/ Embed the Hero's Journey into your psyche - it comes up everywhere, we humans find it compelling. Use it. Pic credits again: Investorpitches.com (those great pitcher archetypes) and tarotastic on Flickr.

TRANSCRIPT

PITCH UP70% of success is showing up

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PICK UP

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LONG GAME?or

QUICK WINS?

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REPUTATIONis long

BUYER’S REGRET bitesFriday 08 August 14

TRUSTengineering

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FOMOoh, and..

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WITH THERIGHT ONES

make a self-weeding gardenFriday 08 August 14

even if you don’t YET have:

POWER

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Image: Tarotastic on Flickr Friday 08 August 14

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nourished on

REJECTION

ANTI-FRAGILEFriday 08 August 14

you don’t need to be anointed with anyone’s approval. Seriously. Just get on with it >>

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words tell

STORIES SELL

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credit: INVESTORPITCHES.COMFriday 08 August 14

INSPIRECHALLENGE

EDUCATE

EMOTEanger! awe!

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Can they see THEMSELVES

AS HEROES

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Gettysburg Address

the Austrians didn’t realise the value of 5 minutes

- Napoleon

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CLIFFHANGERTWIST+

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FORMULAE

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We solve [problem] by providing [advantage], to help [target]accomplish [target’s goal].

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We make money by charging [customers] to get [benefit]. 

PS. your obvious customers may not be the ones who pay

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fear not

CROWDEDSPACESFriday 08 August 14

MOTIONbe in

>>This is what we are doing.This is how we are going to do it.We can do it better if we get some money in.This thing is going to happen with or without you.Are you in or are you out?

IT’S INEVITABLE...

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be lightly

OBSESSED

guerilla wow factor+Friday 08 August 14

OBLIQUEbe (slightly)

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LIKE THEMbe (kinda)

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yes, looks do count...

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be confident [not hopeful]

NUMBERSCOUNT

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is strategically powerfulVULNERABILITY

Be forthright about the weaknesses before they spot them. This builds trust.

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trumps

PREPARATIONPERFECTION

reflexes, improv, SPARTA!

gorgeous, but generally thin (markets that is)

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psst... clear monetization?

It’s okay if you haven’t got it

IT’S LIKELY TO BE THEIR SUPERPOWER. LEAVE ROOM FOR IT

all locked down just yet.

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ASKCLEARLY

CALL TO ACTION

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BYAFweird little tricks:

+“but you are free”

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FU!quickly & regularly

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FU!FOLLOW UP - obviously

without being annoying

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Image: thanks xkcd - because no presentation is complete without at least one Friday 08 August 14

preparation : courage

PRACTICE Friday 08 August 14

preparation : courage

PRACTICE

It’s a ratio. You need more of one when you have less of the other.

A LOT. ON EVERYONE.

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LONG GAMEHead to Vimeo and search for:

or Delve.TV

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maxkaizen.com/dare@maxkaizen

THANKSPITCHING UP

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