philips franchise campaign presentation for tln

FRANCHISING…An Option to become an Entrepreneur.

Association of Filipino Franchisers, Inc. (AFFI)

www.affi.com.ph | www.affiphilippines.mobi

www.affiphilippines.mobiPromoting World- Class Filipino Entrepreneurs

AFFI Center for FranchisingMezzanine 2, 818 Bldg., 169 Pasig Blvd., Bo. Kapitolyo, Pasig City 1603Philippines

+63 2 654 0345

+ 63 2 861 9897 | + 63 2 506 8883

+ 63 917 518 A2 F3 F3 I4

+ 63 922 887 A2 F3 F3 I4

afficallcenter@gmail.com

www.affi.com.ph or www.affiphilippine.mobi

http://www.facebook.com/afficenterforfranchising

https://twitter.com/franchisingphil

http://goo.gl/maps/tc9ed

Promoting World- Class Filipino Entrepreneurs through Responsible Franchising ®Promoting World- Class Filipino Entrepreneurs through Responsible Franchising ®

Association of Filipino Franchisers, Inc. ®

National Secretariat OfficeAssociation of Filipino Franchisers, Inc. ®

National Secretariat Office

GPS MAP:Mobi Site

A HAFFI FAMILYThe AFFI NATIONAL BOARD of DIRECTORS

Eat Bulaga NEW AFFI MEMBER

Association of Filipino Franchisers, Inc.

The Association of the Filipino Franchisers Inc. (AFFI) is the Philippines’ prime trade organization committed to promoting responsible micro small medium enterprise businesses through franchising. It is consist of Filipino corporate presidents, CEOs, and prominent businessmen who recognize the competitive potential of the local franchising industry in the global market.

(02) 654.03.45 | +639228149882www.affi.com.ph | www.affiphilippines.mobi

Association of Filipino Franchisers, Inc.

Serves as the governing body that safeguards the interest of its members and innovates ways to further its advocacies.

What is Franchising?

- Is a business practice that an individual can use; a Business System that is proven successful.

“A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas as know-how and training; wherein the franchisee operates under a common trade name, format and/or procedure owned or controlled by the franchisor, and in which the franchisee has or will make a substantial capital investment in his business from his own resources.”

- Definition by International Franchise Association

Why Franchise?-According to study, 90% Success Rate-Proven Brands-With Established Business System Operation

-Much Better than Traditional Business/ Establishment.

Basic Terminologies:Franchiser: The person who developed and owned the Business System.

Franchisee: The person who wishes to adapt, pay the system under a registered trade mark and brand following all the policies and conditions set by the Franchiser stated in the Franchise Manual.

Basic Terminologies:

Franchise Manual: The Business Operations Bible

Franchise Contract: The Document that states the conditions and agreement both accepted by the Franchiser and Franchisee.

www.affi.com.ph(02) 654.03.45 | +639062456045

3 Kinds of Franchising

1.Product Distribution2.Business Format Franchising3.Management Franchise

1.Product Distribution

i. Supplier- Dealer Relationshipsii. Sells the Franchiser’s Products

1.Product DistributionEx:

2. Business Format FranchiseIntegration of FULL Business Operations and System that includes but are not limited to:

Operations Business DevelopmentMarketing Sales RetailingLogistics Supply Chain Management

2. Business Format FranchiseEx:

3. Management FranchiseThe FRANCHISEE provides management service and expertise using the Trademark and Business Name of the Franchiser.

3. Management FranchiseEx:

Franchise Investment Price Range:

Typical Food Cart: P 20k to P 300K

Kiosk: P 100K to P 700K

Services: P 300K to P 10M+

Investment Inclusions:

Franchise FeeRoyalty FeeInitial InventoryRenovationsMiscellaneous, Legals Revolving FundRentals and Salaries

www.affi.com.ph(02) 654.03.45 | +639062456045

Are you ready to Franchise?

The JOY of OBEDIENCE is the SECRET of Franchising

www.affi.com.ph(02) 654.03.45 | +639062456045

Due DiligenceDue Diligence

Self ExaminationSelf Examination

What drives you?Financial Capacity?Passion?

Make a listMake a list

Industry? Food, Retail, Services?Industry? Food, Retail, Services?

www.affi.com.ph(02) 654.03.45 | +639062456045

Study& SurveyStudy& Survey

Know the products?Ask the existing franchisee.Check the market.

InteractInteract

Who is the Franchiser?Company ProfileSet a meeting

www.affi.com.ph(02) 654.03.45 | +639062456045

SensesSenses

TryTestSee

Key FactorsKey Factors

SkillsSkills

ExperienceExperience

CapitalCapital

www.affi.com.ph(02) 654.03.45 | +639062456045

Summary of Important DetailsSummary of Important Details

BrandBrandInvestmentInvestment

FranchiserFranchiser

MarketMarket

LegalLegal

SupportSupport

www.affi.com.ph(02) 654.03.45 | +639062456045

10 Identifications of a Legitimate Franchise Company

Legal papers and permits from the government such as DTI for Sole Proprietor/SEC for Partnership and Corporation, updated Mayor’s Permit, local permits (Sanitary, Building, Occupancy, et.al.), BIR Registration, Certification from the governing Government Agency of the business operations (BFAD and DOH for food, TESDA, DEPED, DSWD and CHED for school and training) and Registration from the Intellectual Property Office are consistent and registered to the company name and to its authorized officer.

Engaging partnership between franchiser and franchisee transpires.

Good business operation support like logistics and marketing management is extended to the franchisee.

Imperative details of the franchise agreement/contract are readily available for review.

Two or more owned outlets and at least two franchise outlets are gleaned from the company record.

www.affi.com.ph(02) 654.03.45 | +639062456045

Important public documents like SEC Registration, Articles of Incorporation and Audited Financial Statements can easily be retrieved.

Membership for the Association of Filipino Franchisers Inc. (AFFI) signifies legitimacy of the brand.

Accredited list of suppliers are patronized to ensure the quality of the products of the franchise brand.

Two or more years of operating under the same company name weeds out the fly by night businesses from the legitimate ones.

Exact office location is used for business transactions.Exact office location is used for business transactions.

Avoid Franchise ScamAvoid Franchise Scam

1. Unknown Brand2. Legal Papers3. Unseen Head4. Marketing Strategy- MLM5. Not AFFIliated6. Too cheap… Too Expensive7. Check the Virus… Ask.

Verify if a certain company is LegitimateCALL:

+63 2 654 o345+ 63 906 245 6045

afficallcenter@gmail.com02. 751.333002. 751.3330

www.affi.com.ph(02) 654.03.45 | +639062456045

www.affi.com.ph

Promoting World- Class Filipino Entrepreneurs through Responsible Franchising ®Promoting World- Class Filipino Entrepreneurs through Responsible Franchising ®

Association of Filipino Franchisers, Inc. ®

National Secretariat OfficeAssociation of Filipino Franchisers, Inc. ®

National Secretariat Office

GPS MAP:

Mobi Site

AFFI Center for FranchisingMezzanine 2, 818 Bldg., 169 Pasig Blvd., Bo. Kapitolyo, Pasig City 1603Philippines

+63 2 654 0345

+ 63 922 887 A2 F3 F3 I4

+ 63 2 861 9897 + 63 2 506 8883

www.affi.com.ph or www.affiphilippine.mobi

philips franchise campaign presentation for tln

business system operationmuch

business practice

filipino corporate presidents

a2 f3 f3 i4

local franchising industry

common trade

franchise operation

registered trade mark

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