pga tour golf_academy

PGA TOUR Golf Academy

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YTD Golf Rounds Played - 2013

Your Partnership Investment of $1,000 are part of a $1.94 Million

co-op Marketing Plan Academy Booking Initiatives Dedicated full page on FFCG's website with Direct link to Academies website for information & booking lessons. Full page ad in the 2013-14 FFCG Vacation Guide. Direct link to Academies website for booking in the NtxBook FFCG E-Vacation Guide. Twelve (12) annual featured insertions (rotating

basis) in the weekly FFCG email blast, (50,000 opt-

in subscribers).

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Partnership Investment

2012-13 Vacation Guide Full Page Ad

Double-click to enter title

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

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FFCG's website to www.pgatourexperiences.com/about.aspx

Clicks up 17% over YTD 2011-12 = 316 2012-13 = 370

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

City Markets

|Somerset, NJ| | New Jersey, New York|

|Indianapolis, IN| | Indiana|

|DC/Northern Virginia| | DC, Virginia, Maryland|

|Philadelphia, PA| | Pennsylvania, New Jersey|

|Grand Rapids, MI| | Michigan, Wisconsin| St. Louis, MO Missouri, Illinois

|Minneapolis, MN| | Minnesota|

|Cleveland, OH| | Ohio|

|Chicago, IL | | Illinois, Indiana, Wisconsin|

|Pittsburgh, PA| | Pennsylvania, West Virginia|

|Boston, MA| | Massachusetts, New Hampshire|

|Toronto, Ontario| | Canada, (Ontario) | Novi/Detroit

|Dallas, TX| | Texas |

|Hartford, CT| | Connecticut, Vermont|

2014Consumer Golf Shows Represented

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

We appreciate our partnership