peter buckell, working much harder for you!

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Peter BuckellMaking a difference. . .Business Development & Marketing Communications

Home 01603 424376Mobile 07710 492777peterbuckell@me.com

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International Award Winning Business Development & Marketing Communications.

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Built a travel business from £0 to £3 Million turnover in less than 4 years (twice) and a top Thomson & Hays Travel retailer in East Anglia.

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Developed & designed fully bookable websites: holidays from Norwich & holidays from Luton. Over £300,000 online bookings in 6 months.Repeat business of 73% giving high retention & loyalty.

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E Mail Marketing, Peter has achieved one of the highest industry responses @ 34.2%. The average is 16.8%“The secret is to inspire people by great copy”

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Building an online social media profile and engaging with your target audience and customers is vital in today’s market place, measured by Klout. Peter maintains a daily profile across all social media platforms.

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Developing an App for mobile technology, an extension of websites. The fastest growing online ‘search and shop’ today is from tablets & moibiles.

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ACT (Automatic Contact Tracking) is a Database Program which offers CRM including social media & tracking the client activity. Peter has worked with ACT for over 20 years including training and installation. Used with Telemarketing & E Mail it is unique for tracking CRM!

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New Product & Service Development, Peter developed 24/7 Service for clients including baggage trace, child register & medical alert – the first integrated Alert 24/7 system in travel.

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The first travel agent Spend & Save Loyalty Card system launched by Peter in 2005. ‘Global Gratitude Card’ tracked spend of clients and rewarded them for booking. Part of the CRM process.

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Knowing where and who your customers are is critical before you market! Peter worked with the Acorn Consumer Classifications to target precisely who the customer is and where they reside by post code!

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Knowing what to sell in printed matter such as newspapers, magazines and print is vital.Peter writes the advertising copy and designs the graphics to ensure they work harder for the money!

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‘Hanging Board’ window display systems designed & implemented across 100 Elite Travel Group shops at low cost. The Boards were designed to be generic and attract customers through the door.

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Working with Sainsbury’s & Theatre Royal in very successful partnership marketing.

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Working with prestige Sponsors, The Spanish Tourist Board & Cosmos Monarch Travel Group for Elite Conference 2007, Event Design & Management including organisation.

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Public Relations & Trade Advertising, most successful Elite Conference to date. Over £38,000 profit returned to the Group.

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Launching the new Elite Travel Group Business brochure online and in print @ Jerez , the Group’s 30th Anniversary Conference.

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New website design with a new consumer brochure exclusively for Elite Travel Group members retail outlets.

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PR Partnerships with Tour Operators, Tourist Boards, Solicitors, Local Football Clubs & hosting Business Breakfasts!

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The launch of mobile communications, Cellnet (partly owned by Granada Group) now 02 Mobile.Peter contacted Jonathan Palmer to feature in Public Relations and advertising.

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Securing Norwich City FC’s first ever Shirt Sponsorship Deal and the management of it over 3 years. It made Poll & Withey a household name.

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New Scheduled & Charter Routes, Sponsored Executive Lounge, Trade Promotion & Consumer Promotions taking Norwich Airport to a new level. Virgin & United Airlines codeshares too!

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Working with personalities, Peter has worked with John Fashanu developing his media skills, Jonathan Palmer on product endorsement and William Roache (TV’s Ken Barlow) on appearances.

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Working across a wide range of services and products from airlines, engineering, the motor trade to probation and criminal justice.

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Peter’s expertise in Retail Design & Corporate Image across 3 outlets, all completed in-house & restricted budgets. Before and After!

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Peter Buckell is creative, driven and dynamic, offering you total commitment. A genuine team worker who can add more value and make a real positive difference!

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“In all my business dealings with Peter I have found him to be charming, reliable and most importantly of all, full of positive ideas that worked. The world is full of people ‘talking about it’ there are few that can carry it through. Peter is one of the few.”

Home 01603 424376 Mobile 07710 492777 peterbuckell@me.com