persuasion is all around you! can you hear me now?

Persuasion Is All Around Persuasion Is All Around You!You!

“Can You Hear Me Now?”

What is persuasion?What is persuasion?

A means of convincing people:to buy a certain productto believe something or act in a

certain wayto agree with a point of view

Common persuasive Common persuasive techniques often used in techniques often used in advertisingadvertising

SloganRepetitionBandwagonTestimonial Emotional AppealExpert OpinionTransferGlittering Generalities

Purpose?

Slogan: “Can you hear me Slogan: “Can you hear me now?”now?”A catchy phrase or statement often

used to sell a service or a product

Repetition: Repetition: The name of a product is repeated many The name of a product is repeated many timestimes

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

BandwagonBandwagon

A statement suggesting that everyone is using a specific product, so you should too

TestimonialTestimonial

A well-known person supports a product or service

Emotional AppealEmotional AppealA person is made to have strong

feelings about a situation or product

Expert OpinionExpert Opinion

Experts approve this product, so you should use it

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

Transference/TransferTransference/TransferAssociating a symbol with a

product.For example, if the ad has an

American flag waving in the background, then you might think buying the product would be the “American” thing to do.

Glittering GeneralitiesGlittering GeneralitiesAlso known as loaded words.Telling only positive things about

something or someone, without giving evidence or facts.

Often include words like democracy, family, home, rights, etc. These ads use words that cause favorable reaction.

Quick reviewQuick reviewSloganRepetitionBandwagonTestimonial Emotional AppealExpert OpinionTransfer (or transference)Glittering Generalities

Audience AwarenessAudience Awareness

Advertisers know how to target their audiences use appropriate persuasive

techniques advertising is a big business

(company’s pay a lot of money for great

ads or commercials)

Who’s the audience?Who’s the audience?

Audience?

Audience?

Purpose?

Persuasive

technique?

Audience?Purpose

?

Persuasive

technique?

Audience?

Audience?

Purpose?

Audience?

Purpose?

Audience?

Persuasive

technique?

Purpose?

Audience?

Persuasive

technique?

Relevant factsRelevant factsAdvertisers spend about $200 billion

a year on TV advertising The average cost for Super Bowl ads

is $2.6 million per 30 second spotThe average American watches

about 24,000 TV commercials a year

http://television-commercial.net/

Making ConnectionsMaking ConnectionsWhat is your favorite jingle? What slogan for a product do you

find yourself saying?What TV commercial has influenced

you to make a purchase?Since Taylor Swift uses Cover Girl

cosmetics, should we, too? Or since LeBron James eats at McDonald’s, should we eat there as well?

ReflectionReflection

“Persuasion is all around you”

In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.