personal branding personal branding overview in 30 sheets by allexander crepin
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8/9/2019 Personal Branding Personal Branding Overview in 30 Sheets by Allexander Crepin
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Personal Brand
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Personal Brandingin 30 sheets
by Alexander CrpinI help you to succeed
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The 21st century:a fundamentally changing context for work career
CHALLENGE: letting go of your traditional career paradigms
!innie the Pooh
The future aint what is used to be
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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"ife cycle of #o$s is shortening
increasing la$or market dynamics:
#o$s come goless less #o$ security%%%
&odern 'areer Paradigm
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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"ife time employment is o(er%%
&)*+#o$s )*, employersuntil retirement%%
Proacti(ity- agility resilience re.uired
&odern 'areer Paradigm
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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Be in charge of your own #ourney%Personal responsi$ility is an attitude- a philosophy- a way of $eing
&odern 'areer Paradigm
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'areer #ourney / employment #ourney
&any #o$s employers until retirement%
In(est in getting a strong- preferred
candidate position on the #o$ market%%
&odern 'areer Paradigm
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Personal Brand To $e found on the online #o$ market
To $e identified as an interesting candidate
To engage potential employment partners
To get employed candidate nr 1
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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+our Personal Brand
is all of you
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all associations a$out you in peoples minds
a$out who you are- your uni.ue (aluecom$ination of personal attri$utes- (alues- dri(ers- strengths passions
what differentiates you from your peers-
your competitors for work%
Personal Brand
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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+our Personal Brandwhat other people tell you it is
what they say a$out you when you lea(e the room%
It is *4T what you say it is%
what they whisper a$out you- not what they say%Errol Flynn
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Personal Branding
Influencingwhat to think feel a$out you- how to remem$erwho you are what you could do for them
5i(ing your target audiencereasons to choose for you
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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to $e noticed
stand out6ffecti(e personal $randing ele(ates you from $eing #ust a commodity amongst many identical
commodities- to $ecome something with a uni.ue character and promise to deal with
Personal Branding
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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1 Identifying defining
a +478 uni.ue (alue offer (internal brand$ +478 target audience (external brand
2 'ommunicating your $rand
3 &aintaining your $rand
Personal Branding Process
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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!ho am I
9ind out!hat do I ha(e to offer
!hat makes me special!hat makes me interesting to hire
Identifying +478 (alue
Personal Brand Process
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Internal Brand
+our uni.ue (aluesets you apart from others competing forthe same kind of work $usiness
!hat you ha(e to offer that no one else does%
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6xternal Brand
+our Image reputation
;ow youre percei(ed $y your marketwhat your target audience think of you
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+our Target )udience
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Internal $rand > 6xternal $rand
#o$ marketnext:
Position yourself,efine your differentiating personal $rand%
Personal Brand Process
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?uccessful Personal Brands
)uthentic+ou cant fake it
8emem$er:
People hire people they trust
Personal Brand Positioning
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Personal Brand ?tatement@(er$al $usiness card@ a statement of positioning targeting
@6le(ator speech- PitchAa thirtysecond personal commercial- pitching yourself for a #o$ or stretch assignment
Personal Brand 'ommunication
,ifferentiating yourself
who you are really
what you do are the $est at (alue
whom you ser(e audience
how you do it uni.uely 7?P
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acting- doing $eha(ing
If others perceptions deCne your personal $rand
all you doimpacts your $rand%
integrate your (alue proposition in e(erything you do
Personal Brand 'ommunication
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,ont sell the drink- sell the refreshment
It is not so much what you communicate-
$ut rather how you do it
! Tone of (oice- con(ersation skills! Body language
Images sym$ols
'olors Type of channels
Personal Brand 'ommunication
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;ow !hatBe interesting- share- $e an informer not an meformer
?torytelling
Pu$lishing- guest $logging- (odcasting !rite re(iews of rele(ant $ooks
! "aunch your we$site online career portfolio
! Doining con(ersations- comment regularly
! Presenting training
! Press releases
Personal Brand 'ommunication
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?ocial media: do it yourself platforms
communicate promote
connect
distri$ute
selfpu$lish
produce
Personal Brand 'ommunication
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Its not only what you know
$ut also !;4 you know
The relationships you ha(e also define your personal $rand
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Build a glo$al network of preferred employers
Personal Branding
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&onitor 9eed$ack )cti(ity
o "isten see what resonates with your audience
o )sk feed$ack from trusted fans $rand am$assadors
o &onitor use 5oogle )lerts regular online searches
o
,ont $e afraid to change your approach%
Personal Brand 'ommunication
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?ummaryo Identify uni.ue .ualities characteristics within you
o Identify understand your target audience needs
o Position yourself differentiating in your target market
o 'ommunicate a crystal clear- consistent message across
multiple channels online offline Build tell compelling
stories to stand out to separate yourself from competitors
o Build online supporting relationships
o &aintain upgrade your $rand- monitor feed$ack acti(ity
o Integrate your (alue proposition in e(erything you do
Personal Branding
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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6pilogueHH
4ur li(es are an amaing #ourney of selfdisco(erytoward wholeness- a $alanced happy successful life
!e try to do the work we lo(e de(elop oursel(es
continuously to keep on working until retirement
Personal Branding is likely a piece in the pule of that
e(er challenging effort HHHHH
Personal Branding
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Personal Branding
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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help you to succeed
" #$ % %'$ )&
twittercom)lexander'repin
nllinkedincominalexandercrepin
'rJpin 'onsultInspiration- inno(ation results
Time to strengthen your Personal Brand
call
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?ee also my Talent 20 workshop
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d%
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6nd%
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Thank You
Thank you
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
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