personal branding

Personal BrandingSteps to Success

80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative

content.

Your Name Here

According to a 2012 Jobvite report, Recruiters leveraging social media to reach candidates is at an all-time high. In fact 92% of recruiters use or plan to begin using social

networks for recruiting.

• 43% of recruiters who use social recruiting saw an increase in candidate quality

• 73% have successfully hired a candidate through social

• 31% of recruiters using social have seen a sustained increase in employee referrals

Brand YouStep 1: Define the brand

Ask yourself...

✤ What makes me different?

✤ What would my customers and clients say is my greatest strength?

✤ What do I believe is my most noteworthy trait?

✤ What do I do to add value?

✤ What do I want to be known for?

Key Takeaways

✤ Forget the job title and focus on the value traits

✤ Be authentic - You don’t have to be perfect, you just have to be real

✤ Inject some personality.

✤ Buy into your own brand - if you don’t believe in you, why should anyone else?

ReputationStep 2: Start with where you are now

Where are you now?

✤ Google Yourself

✤ See yourself as others do

✤ Set up Google Alerts

Key Questions

✤ What are people saying about you?

✤ What are you saying about yourself?

✤ What are your branding strengths right now?

✤ What needs to be improved?

Remember Me Step 3: Be Memorable to increase brand awareness.

Being Memorable

✤ Leading with Value

✤ Concise targeting & mission in your message

✤ Consistent Branding

✤ Encompassing your brand in all you do

The key to any personal branding campaign is word of mouth marketing...but are you

memorable?

Photos Matter

A professional headshot should meet the following requirements:

1.Focus on subject’s face with limited distractions

2.Subject should be smiling

3.Subject is wearing clothing that reflects their personal brand.

4.No sunglasses, no hat, no t-shirts with slogans or intricate patterns

5.Females no plunging necklines or large, dangling earrings

Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.

Consistent Branding

Encompassing your brand in all you do✤ Online constancy

✤ Consistent photos and images

✤ Consistent wording & descriptions

✤ Offline Consistency

✤ Business cards that wow

✤ Marketing that connects

✤ 30 second commercials

✤ In all your communications

Does it all tie together and consistently convey your personal brand?

Use Social Media to Help Boost Your Personal Brand

Homework

✤ Google Yourself

✤ See what others see

✤ Start forming your personal brand

✤ Update your social media profiles for both accuracy and privacy