performance matters: how to make your website work for you
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Performance Matters: How to Make Your
Website Work for You
February 13th, 2017
marketing@surefirelocal.com
Before we begin!
marketing@surefirelocal.com
What is the one tool you can’t imagine running your business without?
Test out the chat box by answering these questions!
Where is your website currently hosted on?
(i.e. WordPress?)
Ok! Google Who is Surefire Local
A few helpful tips for today’s webinar
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If you have a question, simply use the chat box you see displayed in your webinar control panel
At any time if you’d like to get more info, please email marketing@surefirelocal.com
Yes this will be recorded! You will receive the recording via email within 24 hours.
2014Our site visits are up over
40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director, RbA
Milwaukee
“ “ I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP Siding
“ “
AWARDSMilestones
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Today’s Giveaway!
1 lucky attendee is going to take “Home” a free Google Home!
Ok! Google who is Surefire Local?
Must stay until end of webinar!
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Today’s Speaker
Scott StriteTechnical Director
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Why Web Performance Matters
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Why Web Performance Matters
● Slow sites drive away customers○ Increased Bounce Rate ○ Decreasing Click Through
● Poor performing sites present a negative view on users○ Reducing Return Visitor Traffic
● Poor performing sites have chance of being reduced by Google Search○ Reducing Traffic
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Best Practices
● Right sizing images● Minimize Scripting
○ Ensure that scripting added to site serves purpose● Caching settings on each element● Use of CDN (Content Distribution Network) for larger
media files● Proper Page Load Order
○ Load top of page○ Delay elements if not initially seen on screen
● Eliminate Blocking Elements● SSL certificates
marketing@surefirelocal.com
What is Mobile Responsiveness?
● Difference between that and sites that are mobile version (m.______.com)
● Seamless Transition between Desktop and Mobile view● Greater Importance of
○ Clickable Phone Numbers (Click to Call)○ Maps / Navigation○ Social Sharing
● Some desktop functions are not suggested for Mobile○ iFrame○ Modal Screens (Overlay)○ Autoplay of Video
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Performance Tools
● Google Page Speed - https://developers.google.com/speed/pagespeed/insights/
● Web Browser Developer Tools: More Tools -> Developer Tools
● Firebug - https://www.getfirebug.com/● YSlow - http://yslow.org/● WebPageTest - http://www.webpagetest.com/
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Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email marketing@surefirelocal.com
...and a Google Chromecast!
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Poor Performing Site Examples
https://www.westernwindowsystems.com/● Great interface, perfect example for
optimization
http://www.thedavies.com/● Graphics way too large on slider● No real end to page
http://www.lingscars.com/ ● So bad it is good.
marketing@surefirelocal.com
Well Performing Site Examples
https://www.onradpad.com/ ● Clean and bright interface● Right Sized images and compressed CSS/JS● Mobile Responsive
http://whyskylights.com/● Highly graphic● Loads quickly
http://uglytub.com/● Not the prettiest, however fast
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Key Takeaways
● Less can be more● Right size your media● Make sure your site is Mobile Responsive● Utilize online tools to identify performance
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The Winner is...
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Thank you!
marketing@surefirelocal.com
Scott StriteTechnical Director
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