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Performance

Marketing

Overview

Recruiting

Performance Marketing Overview 2

Our data services

provide targeting insights and measure the results of your campaign.

Our digital

marketing services

are powered by our data so you reach the right drivers at the right time.

Our industry-leading

media and events

give you insider knowledge and branding power.

Performance Marketing Overview 3

Audience Built by Data

How do we build our audiences?

... with DATA

Owner-Operators

Behavioral

Data

Applicant

Data

Equipment

Data

Performance Marketing Overview 4

1.1MMCompany

Drivers

65.7kTeams

17.6kDealer

Contacts

1.6MMTotal Audience

Truck Driver Recruiting Audience

320KOwner-

Operators

47KStudents

37KTeams

35KFlatbed

33KReefer

32KTanker

27KLease

Purchase

*Audience data powered by RigDig® Business Intelligence , and Driver Applicant Database

Performance Marketing Overview

Truck

Driver

State of

Georgia

License

Class

OTR Experience

General Truck Driver Target

VS

2-3years

Your Specific Driver Target

Performance Marketing Overview 6

Customize Your Audience By:

Driver Type

OTR Experience

Driving Record

Location

Type of Haul Online Behavior

More

Audience Built by Data

LicenseClass

2-3years

Performance Marketing Overview 7

WebsiteTraffic

PhoneCalls

Short FormSubmissions

Measurable Outcomes

Align To Your Desired Outcome:

Long FormApplications

Brand Awareness

Social Engagement

More

Multi-CarrierApplications

How Do You Connect

With Your Audience?

Performance Marketing Overview 9

Performance Marketing CampaignRandall-Reilly utilizes digital capabilities in a performance marketing campaign to get your ads in front of a custom

audience. As the campaign runs, budget is allocated to the best performing channels if more than one channel is used.

Targeted Display

FacebookAdvertising

YouTubeVideo Marketing

NetworkLeads

Search EngineMarketing

Performance Marketing Overview 10

Targeted DisplayGoogle's, Yahoo's, and Bing's display networks give you an opportunity

to target a specific audience or geographic location.

Geo-TargetingKeep your ads reaching

the right locations by

targeting regions, states,

zip codes, truck stops, or

even routes.

Tagged AudienceYou can reach users

interacting with our highly-

respected and credible

brands through different

display networks.

Keyword TargetingUse keywords to target

contextual websites and

users performing

relevant searches.

Performance Marketing Overview 11

Facebook AdvertisingOur exclusive audience data amassed from our proprietary platforms,

EDA and RigDig, can be matched and executed through paid

advertising campaigns on Facebook.

Benefits of Facebook Advertising:

1 2 3 4

Build your

social media

presence

Create additional

touch points for

campaigns

Support

conversion-based

campaigns

Promote

your

content

Performance Marketing Overview 12

YouTube Video MarketingVideo is the most compelling content you have your disposal. Using

our tagged audience, you can utilize YouTube’s advertising options to ensure your videos are found by the right people.

Benefits of YouTube Marketing:

1 2 3

Build conversion-

based campaigns

Create lasting

impressions with drivers

Increase organic search

around your brand

Performance Marketing Overview 13

Network LeadsEvery month, more than 7,000 applications are generated by our

network of recruiting websites. You can filter these applications by your hiring criteria and find drivers to fill your empty trucks.

Benefits of Network Leads:

1 2 3 4

Access to every

lead our 100

recruiting

websites generate

All leads are within

hiring criteria

Receive more

quality leads

Only pay for the

leads you need

Performance Marketing Overview 14

Network Leads

7,000+Applications per month

2-3years

Driver Type Location OTR Experience License Class

Type of Haul Driving Record Online Behaviors More

Filter by

Performance Marketing Overview 15

Search Engine MarketingSearch engines are the number one tools for drivers in search for jobs.

By targeting the correct keywords, you can connect to these drivers. Randall-Reilly provides industry insight and SEM expertise and will

filter your search campaigns by our tagged audience.

Benefits of SEM:

1 2 3 4

Drive

conversion-

based

campaigns

Connect to

drivers in the

research phase

Produce phone

calls and short

forms from

interested drivers

Capture

traffic around

your brand

How does it all work together?

Performance Marketing Overview 17

Search Engine Marketing

Contact a recruiter

FormConversions

Facebook Lead Ads

TruckDriver

Texas

18

Display Ads

Get QuoteYour display ad featuring your product

FormConversions

Your Landing Page

Truck Driver

Texas

19

TexasTruck Driver OTR Experience License Class

Sample Form Conversion Campaign

The Power of Data in Digital Marketing | 2018 20

2-3years

Your Audience Built by Data

Google SearchFacebookYouTube

Form Conversions

Who is your target driver?