pepsico's mobile journey - chris hoyt

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Mobile recruiting should be used more and more by organizations to tap into potential talent. Learn about the highs and lows of PepsiCo’s two year journey into mobile recruiting. Hoyt will share personal lessons learned relating to mobile over the last six years. Hear a candid telling of the fun discoveries, corporate challenges and largely unexpected results that continue to keep the recruitment marketing team at PepsiCo on their toes and pushing boundaries in the world of mobile. A few of the hot topics that will be covered include: • Moving Faster than Right: Some of the challenges related to moving faster than 99% of your organization (or what your organization can support.) • Mobile's ROI in Recruiting: What is it, and is "mobile" really even worth the effort? • QR Codes: Leapfrogging the idea behind clumsy codes and barcode scanning for recruiting.

TRANSCRIPT

My Name is Chris…

This is it!!!

The Year(s) of Mobile

What is Mobile Recruiting?

Lots of Mobile Data…

PepsiCo’s Mobile Journey…

PepsiCo Mobile - 2010

PepsiCo Mobile - 2011

Possibilities… Mobile Application

PepsiCo Mobile – Application Lessons Learned

2011 Mobile Trends – QR Codes?!

PepsiCo Mobile – 2011 Was More Than Applications…

PepsiCo Mobile – 2012 Mobile Optimization

PepsiCo Mobile – 2012 “Mobile” Marketing

PepsiCo Mobile – 2012 Mobile Optimization

PepsiCo Mobile – Mobilization Lessons Learned

PepsiCo Mobile – 2013 Possibilities…

PepsiCo Mobile – keep building

PepsiCo Mobile – 2013 Visual Search

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