pepsi 4max
Post on 15-Aug-2015
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Pepsi Max4Max
BriefingGenerate brand awareness around Pepsi Max and reach a max of people. The baseline “Max Your Life” has to be clearly communicated
Central idea
From “Max your life” to “Max your game”. The famous game Connect 4 was brought to life
The campaign was developed in 3 parts
Under cover: people could play the game on a specially build website. During this period Pepsi Max wasn’t mentioned
Central ideaReveal: Frank Molnar revealed that Pepsi Max was behind the game in his show Gunk on TMF. The final: the best online players competed with each other on a live event
Results
Numerous articles in the newspapers
Lots of PR coverage
Best of Activation 08:Gold Advertisers JuryBronze creative jury
Press award
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