pepi strategic marketing management presentation

SlinkyCity

Jamil AhmedShakir Mehmood

American multinational corporation

Industry FoodNon-alcoholic beverage

Type Cola

Introduced 1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola)

Indra Nooyi- CEO of PepsiCo

http://pepsi.com/

ProductsDiet PepsiMountain DewAMP EnergyAquafinaSierra MistSoBeStarbucks FrappuccinoLipton Iced Tea7upMirindaIzzeTropicana ProductsCopellaNaked JuiceGatoradePropel Fitness WaterQuaker Oats CompanyLay'sDoritos

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"To build Pakistan leading total beverage company, delighting consumers by best

meeting their everyday beverage needs, and stakeholders, by delivering performance with

purpose, through our talented people."

Tomorrow better than Today

believe on individual struggle

STRENTHCompany ImageQuality ConsciousGood Relation with FranchiseProduction CapacityMarket ShareLarge No. of diversity businessesHigh Tech CultureSponsorships

WEAKNESSDecline in tastePolitical FranchisesShort term ApproachWeak DistributionLow consumer knowledgeLack of soft drink

OPPORTUNITIES Increase PopulationChanging social trendDiversificationDistribution of snack foods

THREATS ImitatorsGovernment RegulationCorporation’s shortage problemNon-carbonated substitutes.Political instabilityThreat of labor strikes

SWOT MATRIX (TOWS MATRIX)

Pepsi-cola are to keep advertising as much as possible, and keep coming up with diversified range of products so as to penetrate more and more in the industry. Keep their business to franchise system only so as to save as much taxes as possible and use the saved money on advertisements.

brands other than Pepsi-cola itself contribute more to the market share of the Pepsi-cola company e.g. mountain dew, seven-up, Tropicana

people are very specific about tastes and quality.

PepsiCo’s Five Forces analysisNew Entrants

SuppliersIndustry Competition

Substitutes

Customers

Food and beverage industries are saturated which means that the barriers to entry are low

Competitors lotsSubstitutes tonsBarriers to entry Easy to enter, hard to competeCustomer power strongSupplier power low

BCG Matrix of Pepsi

Marketing Ratios of Pepsi

Customer’s Buying Behavior for PEPSI

Price level is almost same for Coca-Cola and Pepsi but Subway charge more prices then these twoPepsi prices its products similar to those of Coca-Cola in order to keep profits high.

Market Prospective of Competition

A pure oligopoly, in which a few firms produce broadly the same commodity

Pepsi

Aims and Objectives of Company

•To serve in a friendly and fun environment •To be a socially responsible company •To provide good returns to its shareholders •To provide its customers with food of a high standard, quick service and value for money•To be the world's premier consumer products company focused on convenient foods and beverages. •We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.•And in everything we do, we strive for honesty, fairness and integrity.•At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.

Self-indulgent shoppers

Frenzied Copers

TARGETING AND POSITIONING

Single Benefit Positioning

Portfolio Based Strategies

No hold or divest because we strong competitive position where market strength is very high and industry attractiveness is very high

and competitive position is also very strong.

GE Strategies

Pepsi

Pepsi

Coke is the market challenger while Pepsi is the market leader.

Scorpio Technique

MARKET FOCUS

POSITIONING AND BRANDING

SEGMENTATION AND TARGETING

CUSTOMER RETENTION

ORGANIZATION PROCESS AND CULTULE

Its all about Pepsi