peggy sapp
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Successful Coalitions Across America
April 10-12, 2012 Walt Disney World Swan Resort
Learning Objectives: 1. Outline the need and power of branding to get the public to hear your message.
2. Analyze successful programs aimed at raising awareness among parents and other caregivers about the signs and symptoms of drug use - Including the national multi-media Lock Your Meds® campaign - And what they can do should they suspect abuse
3. Endorse the value of parent training and parent networking programs and provide examples of successful initiatives.
Disclosure Statement
• All presenters for this session, Kristine Harper Bowers and Peggy B. Sapp, have disclosed no relevant, real or apparent personal or professional financial relationships.
NATIONAL – REGIONAL – LOCAL CAMPAIGN
Sponsored by National Family Partnership Copyright 2012 | www.lockYourMeds.org 4
Presented by: Peggy Sapp, CEO
Connection Leads to Influence
6 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
What is Lock Your Meds® About?
• An Rx abuse awareness campaign targeted to people from 20-80 years old
• Engages people to: – Take inventory – Pledge to secure
medications – Dispose of old prescriptions
at “Take-Back” events
Copyright 2012 | National Family Partnership | www.LockYourMeds.org 7
Lock Your Meds appeals to a wide market concerned with drug diversion
8 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
The Campaign has Diversity
9 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
70% of teens get their prescription drugs
from friends and family.
They think these drugs are “safe.” But in the wrong hands, they’re not.
More than
4,000 children and young adults begin
experimenting with prescription and
over-the-counter drugs every day.
10 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
11 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
WHAT CAN WE DO?
AWAKEN the sleeping giant:
Inform the innocent people who
unwittingly share their drugs.
12 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
How Can You Participate?
13 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
BE AWARE. DON’T SHARE.TM
How To Implement Your LYM Campaign
1. Become a National Family Partnership Affiliate – Visit www.Nfp.org for application
2. Order LYM campaign materials and printer files from NFP – Many materials are FREE of charge – Get a sponsor for your campaign
3. Print LYM collateral with your logo
4. Spread the Word – www.LockYourMeds.org – Local Advertising
14 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
Sponsors Will Receive:
Logo inclusion in advertising that promotes community outreach at events such as :
• Town Hall meetings • Conferences • Retailer specific events
(with retailer approval) • Add your own
opportunities
15 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
Link to e-store with a discount code
16 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
Make Money from your website
Join the NFP team
Network Partners
Campaign Developed by Sponsorship from:
17 Copyright 2012 | National Family Partnership | www.LockYourMeds.org
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