peggy sapp

Successful Coalitions Across America

April 10-12, 2012 Walt Disney World Swan Resort

Learning Objectives: 1. Outline the need and power of branding to get the public to hear your message.

2. Analyze successful programs aimed at raising awareness among parents and other caregivers about the signs and symptoms of drug use - Including the national multi-media Lock Your Meds® campaign - And what they can do should they suspect abuse

3. Endorse the value of parent training and parent networking programs and provide examples of successful initiatives.

Disclosure Statement

•  All presenters for this session, Kristine Harper Bowers and Peggy B. Sapp, have disclosed no relevant, real or apparent personal or professional financial relationships.

NATIONAL – REGIONAL – LOCAL CAMPAIGN

Sponsored by National Family Partnership Copyright 2012 | www.lockYourMeds.org 4

Presented by: Peggy Sapp, CEO

Connection Leads to Influence

6 Copyright 2012 | National Family Partnership | www.LockYourMeds.org

What is Lock Your Meds® About?

•  An Rx abuse awareness campaign targeted to people from 20-80 years old

•  Engages people to: –  Take inventory –  Pledge to secure

medications –  Dispose of old prescriptions

at “Take-Back” events

Copyright 2012 | National Family Partnership | www.LockYourMeds.org 7

Lock Your Meds appeals to a wide market concerned with drug diversion


The Campaign has Diversity


70% of teens get their prescription drugs

from friends and family.

They think these drugs are “safe.” But in the wrong hands, they’re not.

More than

4,000 children and young adults begin

experimenting with prescription and

over-the-counter drugs every day.


WHAT CAN WE DO?

AWAKEN the sleeping giant:

Inform the innocent people who

unwittingly share their drugs.


How Can You Participate?


BE AWARE. DON’T SHARE.TM

How To Implement Your LYM Campaign

1.  Become a National Family Partnership Affiliate –  Visit www.Nfp.org for application

2.  Order LYM campaign materials and printer files from NFP –  Many materials are FREE of charge –  Get a sponsor for your campaign

3.  Print LYM collateral with your logo

4.  Spread the Word –  www.LockYourMeds.org –  Local Advertising


Sponsors Will Receive:

Logo inclusion in advertising that promotes community outreach at events such as :

•  Town Hall meetings •  Conferences •  Retailer specific events

(with retailer approval) •  Add your own

opportunities


Link to e-store with a discount code


Make Money from your website

Join the NFP team

Network Partners

Campaign Developed by Sponsorship from:


peggy sapp

Health & Medicine

national familypartnership

national multimedia

ownopportunities copyright

influence copyright

diversity copyright

drug diversion copyright

local advertising copyright

order lym campaign materials