peek analytics digiday brand conference report

1

Report Style: Share Report

Report Name: digiday brand conference-aggregate

Report Date: 2012-09-19

digiday brand conference ReportKey Metrics: @digiday brand conference-aggregate | September - 19 - 2012

Total Shares

551

@digiday brand conference-aggregate had 551 Twitter shares during the report period. PeekAnalyticsidentifies and maps the digital footprints behind the source profile of each mention; then segments theaudience into Consumer, Business and Private.

Unique Audience

188 34%

Some consumers share your content multiple times. This number represents the actual number of uniquepeople who shared this content. Consumers are counted once, no matter how many times they share yourcontent.

Impressions

349.4K

Impressions counts the number of potential impression that the identified audience can create. This contentwas shared by consumers who have a combined total of 349.4K social connections across their socialgraphs.

2

Report Style: Share Report

Report Name: digiday brand conference-aggregate

Report Date: 2012-09-19

Identified Audience

IDENTIFIEDAUDIENCE

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of digiday brandconference-aggregate's followers has 2,987 connections across allsocial media platforms.Therefore, digiday brandconference-aggregate canpotentially indirectly reach349,452 (117 x 2,987)people.

3

Report Style: Share Report

Report Name: digiday brand conference-aggregate

Report Date: 2012-09-19

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, digiday brandconference-aggregate's audience's top threeinterests are Business,Health/Fitness, and Fashion.