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Marketing… and Twitter… and You... OH MY!

Follow the Yellow Brick Road to Social Media Success

What is Social Media?

What is Social Media?

From Wikipedia:

• Social media is media designed to be

disseminated through social interaction,

created using highly accessible and

scalable publishing techniques.

What is Social Media?

From Wikipedia:

• Social media uses Internet and web-

based technologies to transform

broadcast media monologues

(one to many) into social media dialogues

(many to many).

Social Media Platforms

Social media sites fall into different categories:

Social “bookmarking” sites such as:

a) Digg

b) reddit

c) StumbleUpon

d) del.icio.us

Social Media Platforms

Social Media Platforms

Social Media Platforms

Identity-based sites are totally based on

who you are and the type of business you’re

in and are based on connecting with

networks of friends, associates and contacts

you know.

Social Media Platforms

The Brainiac of Social Networking

Social Media Platforms

Finding the heart and soul of people

and their businesses

Social Media Platforms

Your own personal Blog is an identity-based social media site if you open up comments.

Social Media Platforms

Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long news groups have been around)

Social Media Platforms

And then there’s Twitter…

Social Media Platforms

It takes courage to build a following

What is Twitter?

Considered a micro-blogging network•Great place to research trends

•Wonderful for sharing ideas

•Excellent for getting the word out about what you do

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

How to use Twitter

Let’s take a look at:•Writing Posts

• Implementing Hashtags

•Direct Messaging

•Retweeting

•Organizing Followers with Lists

Writing Posts

Writing Posts

Sharing ideas 140 characters

at a time

Writing Posts

Sharing ideas 140 characters

at a time

Hash Tags - #

Hash tags allow you to search for topics on which people are tweeting and for which you are interested

Direct Messages

Direct Messaging allows you to communicate with one person directly

Retweets

Retweeting is how you share tweets you like with your followers

Retweets

Retweets

Tag that indicates this post was retweeted by you

Twitter Lists

Adding followersto a list

Social Media Marketing

Create new lists to organize your followers

Tweetdeck

You can see who is talking about you and reply back to them

Tools

I’ll get you my pretty!

Virtual Tweeting: Round 1

• Use Wizard of Oz persona to attract others and build a Twitter following.

• 140 character limit.

• Share messages in group.

Virtual Tweeting: Round 2

• Hashtags (#keyword)

• Create searchable categories

• Popularity → trending topics

• Detect local trends

#ObamaCare

#GoldRush

#Thanksgiving

#Christmas

#Congress

#Herman Cain

New trends

Round 2 Challenge

1. Create message with #hashtag.

2. Share with group

Virtual Tweeting: Round 3

• The power of influence by name dropping

• @Mentions (@username) track the influence of your Twitter messaging (& others)

Round 3 Challenge

1. Write new message using @Mention of Wizard of Oz character.

2. Post your message under that character’s name on the wall.

Virtual Tweeting Round 4

• Like a Tweet? Retweet!!

• Share info quickly with a large audience of followers.

• Going viral … repetition … repetition

Round 4 Challenge

1. Review others’ messages.

2. Place dots on 2 to retweet.

Share Learnings

Final Words:Stepping Out

Focus on the Basics

• Remember, Social Media is about helping others

• Make sure to temper self promotion with a healthy dose of useful information for your followers. It will pay off in the long run!

(You don’t want to be viewed negatively by promoting yourself too much.)

Social Media Marketing

Social Media Marketing

1. Employ the 80/20 rule: 80% content that will help others, 20% or less self-promotion

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

Social Media Marketing

2. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

Social Media Marketing

3. As the owner of your business, register your @companyname and use it for all your tweets.

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

Social Media Marketing

4. Use Twitter Search to find and respond to tweets about your products or your brand.

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

Social Media Marketing

5. Ask for feedback on your products and then follow up with the responses you get.

http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

6. Start with one platform and become comfortable before adding another

Social Media Marketing

7. Establish your goals for Social Media and develop your profile and content around that goal

Social Media Marketing

8. Share information and become an authority within your specialization

Social Media Marketing

9. Make sure you use terminology that will optimize your profile to be found for your area of expertise

Social Media Marketing

10. Add upcoming events and share them with your “friends”

Social Media Marketing

In no time you’ll be following the yellow brick road to Twitter success!

Questions?

Thank you!

Contact Information

Colleen WrightSearch Engine Academy NW

info@seotrainingnw.comwww. seotrainingnw.com

Tamara GilbertCreative Openings

503-656-8910tbglbrt@aol.com