pau social media i/o content strategy 101

PAU Social Media I/OContent Strategy 101

PAU Facebook● 3,212 likes● 27 Event subscribers● Engagement for April

2015 - 15.79%o Engagement = total

click, share, like, or comment/total likes

● PAU Facebook Page

PAU Twitter● 84 Followers● Engagement for April

2015- 1.0%o page

engagement= total followers/total retweets, favorites or clicks

● Handle: lifeatpau

LinkedIn● 1,476 followers● 28 interested in

attending● PAU LinkedIn Univer

sity Page

Other Channels● Yelp

o Used primarily for finding our campus.o Average 3-4 clicks/month to website.

● Google+o Used primarily for SEOo Having content on Google+ can help boost

our search rankings

Social Media Content StrategySocial Media/News Editorial should answer:● What happened? ● Why did it happen? ● Where did it happen? ● Who did it involve?● How is it connected with our community?

Positioning the content of your editorial:● Why should the reader care about what you have to say?● What is your target audience? What do you imagine them doing

when they read your content?● What value is the reader getting from your content?

Channel - Engaging Your Audience● Learning who you want to target

o What is their age?o What is their profession?o Where do they get their news?

● Understanding what audience each channel attracts

● What is peak viewing hours for each channel?

Professor John Levine’s 3 Truths1. Tidal wave

There is an overwhelming tidal wave of information about every subject. This wave continues to rise, and will rise forever. Think about your favorite beverage (maybe it’s iced tea) and imagine the wealth of information out there about iced tea, and the various ways we have access to it.

2. No more time

No technology will ever give us another hour, minute, or second to our day. Everyone and everything is competing for our time around the clock. Recognize the competition for your audience. Picture your audience and understand that it’s their first priority that matters – not your message.

3. More complicated

The world is becoming a complicated place. Give people what they want, and sure, they may give you their time. But how do you get the audience’s attention? You must have an understanding of the audience. Messages must be engaging and delivered how they want it – not how you want it.

Source: http://www.ovrdrv.com/the-3-truths-of-content-strategy/