patterson portfolio
Post on 11-Jan-2017
15 Views
Preview:
TRANSCRIPT
Patterson Medical
Problem• Stagnant sales trending downward in medical channelsStrategy/Tactics• Reviewed why clients not buying • Redefined who to market (list mgmt, sales targeting)• Discontinued unproductive lines, added new • Expanded markets (rehab, spa, cosmetic, specialty med)• Refined, redesigned new tactics (web site, catalogs, collateral, direct
marketing materialsSales ResultsFlattened trend of losing existing customers. Added over 1,000 new
customers and increased sales by $450K
N. Goedeke
Patterson Medical
• Created marketing strategy which included direct mail, sales tools, promotions to lapsed customers
• Moved mailed catalog to online saving $1M a year
N. Goedeke
top related