partners andrews aldridge - rethink - web summit 2016
Post on 09-Feb-2017
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Web Summit 2016Highlights from Alastair Cole and Cherell Lynes of Partners Andrews Aldridge
Web Summit 2016 took place in Lisbon for the first time, having been hosted by Dublin since its inception in 2009. It is one of of Europe’s largest technology conferences and attracted 53,000 attendees who reportedly brought €200 million worth of business to the Portuguese capital.
Ije Nwokorie, Global CEOWolff Olins
“The only purpose of a brand is to make a
hero of the customer”
@onyeije
BRAND 2.0
BRAND 2.0
“Then”
Corporate strategy
Communications’ design
Searching for…The perfect
articulation/expression of that position
(consistency, rules, perfect craft)
“Now”
Corporate strategy
Service design
Searching for…Brand partnerships with hero
customers = find real meaning in this changing world
(language change to UX, customer journeys, personas)
No longer inert, now responsive with data =
constantly changing
Experiences, and hope and dreams of customers are
changing
Business strategy
Global professional services (strategy, consulting, digital, technology and operations)
Customer strategy
Drive superior marketing performance across the full multichannel customer experience.
UK’s largest independent communications agency. We combine creative excellence with technology-inspired solutions.
Accenture Digital unleashes the power of digital to transform businesses worldwide.
BRAND 2.0
?
TIME WELL SPENT
Human design goalNet “Good times”Created between strangers
- Time spent on site
Design ethicist Tristan Harris is a driver of Time Well Spent.
● His web site● TedTalk by him
UX THOUGHT LEADERSHIP
Cherell Lynes on Mediummedium.com/@cecelynes
Ethically Driven Design
ADVANCED AI IN NEAR-HUMAN FORM?
Ben Goertzel, Chief ScientistHanson Robotics
@bengoertzel
Mike Butcher, Editor-At-Large
TechCrunch
@mikebutcher
MACHINE LEARNING IS MAINSTREAM
Zachary Bogue, Co-Managing PartnerData Collective
@zackbogue
MAXIMISING YOUR (TECH) ASSETS
FarFetch@farfetch
Rasmus Skjoldan, Product ManagerMagnolia International@
rasmusskjoldan
RAPID PROTOTYPES CONCEPT PRODUCTS
Iterate and fail fastCheap and fast = lots of waste
Get to market quicklyOne product created
Create unsellable productsExpensive and slow to market
Exciting project encourages people to joinMultiple products influenced
PRODUCTS CREATED
INFLUENCES
TREND TECHNOLOGYIDEA TRENDDESIGNVERSION VERSIONVERSION
● Economic value - concepts and values trickle down into multiple product lines
● Risk free way to explore your service product category● Spending time and budget on something worth exploring
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