partner marketing peter w. mengel. benefits for the partner ? support by intersystems intersystems...

Partner MarketingPartner MarketingPeter W. Mengel

Benefits for the Partner ?

Support by InterSystemsSupport by InterSystems

InterSystems is strong in PartnershipsInterSystems is strong in Partnerships

Support by InterSystems

PR

• InterSystems supports you withInterSystems supports you with• PR agency & photo studioPR agency & photo studio• Re-prints of user-/success storiesRe-prints of user-/success stories

• Press-releases forPress-releases for• Closure of partnership contractsClosure of partnership contracts• Closure of end-user contractsClosure of end-user contracts• Closure of software projectsClosure of software projects• News from the partner (solution or company) News from the partner (solution or company) • Success storiesSuccess stories

Fairs & Events

• Booth leasing: Sub-exhibitor and advertising feeBooth leasing: Sub-exhibitor and advertising fee

• Entry in fair catalog, Exhibitor identification cardsEntry in fair catalog, Exhibitor identification cards

• Exclusive use for partner of x workstations & meeting areaExclusive use for partner of x workstations & meeting area

• Panel for the partner inclusive labeling & logoPanel for the partner inclusive labeling & logo

• Joint invitation & press-releasesJoint invitation & press-releases

• Organization of journalist meetingsOrganization of journalist meetings

• Complete infrastructure & serviceComplete infrastructure & service

• Lead coverageLead coverage

• Follow-up of your contacts via eMail, mail & telesalesFollow-up of your contacts via eMail, mail & telesales

Fairs & Events

• Extraction 2006Extraction 2006• CeBITCeBIT• BI-Forum, WienBI-Forum, Wien• BI-Forum, FrankfurtBI-Forum, Frankfurt• dotnetpro.persistence.daydotnetpro.persistence.day• Symposium GermanySymposium Germany• Symposium Czech Rep.Symposium Czech Rep.• Symposium RussiaSymposium Russia• Symposium SwitzerlandSymposium Switzerland• Orbit iEXOrbit iEX• KampusKampus• ITeGITeG• HIMsHIMs

Partner Portals

• CachCaché é Application Partner CatalogApplication Partner Catalog• Web-service for our partnersWeb-service for our partners• End-user search for solutionsEnd-user search for solutions• www.InterSystems.cz

• Partner Communication Portal (in preparation)Partner Communication Portal (in preparation)

• Support of partner-2-partner communicationSupport of partner-2-partner communication• Presentation of partner & his solution/sPresentation of partner & his solution/s• Search for complementary solutionsSearch for complementary solutions• InterSystems is mediator in partner-2-partner communicationInterSystems is mediator in partner-2-partner communication

Caché Campus Program

• Projects by studentsProjects by students• Internship- and/or graduate placement/mediationInternship- and/or graduate placement/mediation• Partner of hundreds of universitiesPartner of hundreds of universities

• Academic ProjectsAcademic Projects• Universities partnering with youUniversities partnering with you

Training / Certified Caché Expert

• Special trainings for employees of the partnerSpecial trainings for employees of the partner• Varying applications of CachVarying applications of Cachéé• e-Learning - live: interactive class roome-Learning - live: interactive class room• WebcastsWebcasts

• Certified CachCertified Caché Expert Awardé Expert Award• Education of employees of the partnerEducation of employees of the partner

• Certified CachCertified Caché Developeré Developer• Certified Caché System AdministratorCertified Caché System Administrator

Marketing Materials

• All materials from the Partner-Marketing-KitAll materials from the Partner-Marketing-Kit

• BroschuresBroschures• ReprintsReprints

• Simply fax the order formSimply fax the order form

InterSystems is strong in Partnerships

Business MagazinesHorizontal & Vertical

Developer MagazinesHorizontal

Advertising - Awareness for End-Users

PR - vertical & horizontal

Campaigs with Partners

• Joined campaigns to win end-users for youJoined campaigns to win end-users for you

• Target market adress profiling support (buying-center inclusive)Target market adress profiling support (buying-center inclusive)• Business meetings, roundtablesBusiness meetings, roundtables• Seminars & roadshowsSeminars & roadshows• Focused „named account“ campaignsFocused „named account“ campaigns• Direkt marketing campaigns with professional telesalesDirekt marketing campaigns with professional telesales• Online campaign controlling via campaign portalOnline campaign controlling via campaign portal

Synergies - Marketing connects

System IntegratorSystem Integrator

EnsembleEnsemble

PartnerPartnerSolutionSolution

PartnerPartnerSolutionSolution

InterSystems createsInterSystems creates

SolutionsSolutions

InterSystems createsInterSystems creates

SolutionsSolutions

EnsembleEnsemble

PartnerPartnerSolutionSolution

PartnerPartnerSolutionSolution

InterSystems connectsInterSystems connects

PartnersPartners

InterSystems connectsInterSystems connects

PartnersPartners

Synergies - Marketing connects

• other applicationsother applications

• other users other users

• business processesbusiness processes

• customers, vendors, partners …customers, vendors, partners …

Your applications are universal connected toYour applications are universal connected to

Key to Success!

ExcellentExcellent ProductsProducts

CloseClosePartnershipPartnership

Thank You !Thank You !

Peter.Mengel@InterSystems.com