paper + ink presentation final!! w edits 4.15.15

Paper + Ink PublishingAHMED KHAYYAT, ABDULAZIZ AL SAKRAN, JESSICA HORNSBY, MANJU HASSAN, SHIHINTHA SHARIF

About Us… Founded in 2013 by five University of Dallas studentsServing mainly the needs of the University of Dallas communitySpecialized in digital document editing and printing servicesHave established a significant market share in Irving area by cornering the UD market

Initiatives in 2015 To offer delivery services To add additional laptops/desktop computers

To add additional staff members Begin hosting a customer website

• Customer account and order history• Upload documents• Order requests

Investment Opportunity Company valued at $100,000

• Based on valuation of assets plus valuation of goodwill

Asking for investment of $10,000 for 10% ownership of company

Initiatives Requiring Your Investment…

Expand to a larger commercial location

Adjust the leased space to fit our needs

Upgrade existing infrastructure• Increase volume capacity• Increase printing quality and speed

Lease an additional high-end printer to expand range of printing offerings

Long Term Goals (5+ years) Serving greater DFW Area Partnerships with local businesses Partnerships with community colleges and small local colleges

Paper+Ink 8%

Staples22%

Kinkos17%

FedEx14%

Office Depot20%

Other19%

Irving Area Market for Small-Batch Printing and Digital Editing Ser-vices:

Market Potential

Growth Potential: In 2 years, we estimate holding 10-12% of the market share

SWOT AnalysisStrengths:

Specialization knowledgeIndustry connections

Access to funding Products are highly desired by local

students and faculty Word-of-mouth marketing and

referrals

Opportunities: Continued expansion for online

sales Ability to develop additional stores

Development of proprietary products

Limited competition in the Irving area

Delivery services

Weaknesses: Competitors can offer similar

products quickly Limited start up costs for new

businessesLimited flexibility in pricing

Currently, limited ability to handle volume orders

Threats: Products are already sold by major

competitors Insurance costs are continually

increasing Increases in price inputs can cause

upward pricing Rent cost may increase in the future

Competitive AdvantageHurdles•Competitive pricing •Commissions on orders•Satellite offices

Barriers•Competing in a large market

•Billboard Advertisement market

•Banner printing market

What Makes Us Different?Customer service

• We offer digital editing services which our competitors cannot

Lower PricesEnd to end servicesTechnology access/usage

• Higher customer-website uploading capacity than our competitors

Product Alternatives Alternatives:

• Printing at home• Printing with the competition• Library• School

How competitive is our pricing?

Menu of Services

Costing $24. 68/Per Service Hour

• Includes coverage of expenses, fixed and variable costs

Costing for printing varies by size and type (color, B&W)

Pro Forma Income Statement

Pro Forma Balance Sheet Current Ratio 65/1

Quick Ratio 64/1

Our High liquidity prepares us for upcoming initiatives

Cash Flow Analysis We see a slight dip in the first year due to investment, but then a continued gradual growth.

Profitability What is the cost benefit?

• You will earn your money back quickly

The Margin Percentage and Gross profit dollars:

Payback Period

You will receive the amount of your investment back by the 3rd year (2017)

Payback PeriodShould you choose to invest your money with a bank or us?

Why you should choose us:

• You’ll be making money during a time of growth!

Future Value, Present Value, NPV

Thank you for your consideration!