pantaloons manocha sir
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Submitted to :Mr. Hitesh Manocha
Submitted by :Nisha Garg (29)Priti Nirala (34)Rajni Kundu (40)Rashmi Agarwal (42)Smita Jain (56)
Jyoti Sharma (212)
Pantaloons Retail (India) Limited-
The Indian Retailing Giant
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Introduction
Indias leading retailer operating in value andlifestyle segment of the Indian consumer market.
From a small single format store in 1993, PRIL hadgrown to become the largest multi-format store by
2004, comprising Pantaloons ,Big Bazaar ,FoodBazaar, Gold Bazaar, and Central Mall. It was oneof the largest players in discounting retail store.
A flagship company of Future Group.
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Major Milestone
1987: Company incorporated as Manz Wear
Private Limited. Launch of Pantaloons trouser,Indias first formal trouser brand.
1991: Launch of BARE, the Indian jeans brand. 1992: Initial public offer (IPO) was made in the
month of May. 1994: The Pantaloon Shoppe exclusivemenswear store in franchisee format launchedacross the nation. The company starts thedistribution of branded garments through multi-
brand retail outlets across the nation.
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1995:John Miller Formal shirt brand launched. 1997: Pantaloons Indias family store launched
in Kolkata
2001: Big Bazaar, Isse sasta aur accha kahinahin - Indias first hypermarket chain launched.
2002: Food Bazaar, the supermarket chain waslaunched.
2004: Central Shop, Eat, Celebrate - Indiasfirst seamless mall was launched in Bangalore.
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STP Of Pantaloons
GEOGRAPHIC : urban, metropolitan cities DEMOGRAPHIC :
Income - middle & upper-middle PSYCHOGRAPHIC :
Socioeconomic Class - B1,B2
Lifestyle - culture-oriented, sports-oriented, outdoor-oriented.
BEHAVIORAL :
Occasions - regular
Benefits - quality ,economy, serviceUsage rate - high
Loyalty status strong
Attitude - positive
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SWOTStrengths Pioneer in the industry, largest market
share. Presence in major cities.
Trusted and respected brand by theconsumers.Weaknesses Less Conversion level-despite high
footfalls, the conversion ratio has beenvery low in the retail outlet
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Opportunity
Organized retail is only 2% of the totalretailing market in India. It is estimated togrow at the rate of 15-20% by 2010.
Threats Being number one is means that you are the
target of competition. Price wars between competitors, price cuts &
so on could damage profits for PantaloonsRetail India
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Big Bazaar
PRIL opened its first Big Bazaar in Kolkata. The USP of the Big Bazaar store is its low pricing. More
focused on unbranded products. It followed mass retailing hyper store in which
merchandize was stacked up to ceiling. The store stocked a wide range of products including
apparels, footwear, utensils and other household itemsetc. and it covers 70% of customers shopping.
Apparels and non-food segments were more profitablethan food segment.
The tagline Isse sasta aur accha kahin nahi highlightsits low price.
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Consolidators appointed at each category of goods
who dealt directly with manufacturers and thusthere were low distribution costs. For eg. -PRIL tiedup with Arvind mills , Liberty (footwears),Cello(plastic items).
By 2003, the company promoted its own apparelbrands, especially jeans and shirts, at Big Bazaarsto increase margins.
In 2003, PRIL launched its Gold Bazaar which wasRs.400 bn gold retailing business.
PRIL also tied up with ICICI bank to launch a specialco-branded card called Big Bazaar ICICI creditcard.
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STP Of Big Bazaar GEOGRAPHIC : urban
DEMOGRAPHIC :
Income - middle, lower middle
PSYCHOGRAPHIC :
Socioeconomic class- B1,B2Life style - family-oriented,
culture-oriented
BEHAVIORAL :
Occasions - regularBenefits - economy
User status - regular
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Target Audience
Big Bazaar target consumers who are priceconscious and seek value in purchase made.
The large and growing young working population
is a preferred customer segment . Big Bazaar specifically targets working women and
home makers who are the primary decisionmakers
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SWOT Strengths
A vast variety of items available under one roof.
Everyday low prices, which attract customers.
Maximum percent of footfalls converted in sales
Biggest value retail chain in India.
It offers a family shopping experience, where entirefamily can visit together.
Weaknesses
General perception: Low price = Low quality.
Overcrowded during offers.
Long lines at billing counters which are timeconsuming.
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Opportunities A lot of scope in Indian organized retail as it stands
at approximately 2%. Increasing mall culture in India. More people these days prefer to visit big stores
where they can find large variety under one roof.
Threats Unorganized retail also appears to be a threat to Big
Bazaars business. A large population still prefers tovisit local convenient stores for daily purchases
Changing Government policies International players looking to foray India.
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Food Bazaars
The first Food Bazaar, set up in Lower Parel insuburban Mumbai in 2001.
Replication of Local Mandi, displaying staples inthe open.
Targeted on Indian customers to purchase qualitygoods on wholesale prices.
Built on the convergence model, sourcing food andvegetables directly from consolidator who werepurchasing from farmers.
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Products at food bazaars ranged from fruit and
vegetables to staples, FMCG products and ready tocook products.
The store was divided into six Hot Shops on thebasis of product categories.
Farm fresh Chill station
Golden harvest
Chef Zone
Hungry kya!
Head to toe
In 2003, PRIL launched its own private labels intea, salt and spices at Food Bazaar.
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STP Of Food Bazaars
Geographic : - Urban
Demographic :
Income - Upper middle and
High Psychographic :
Socioeconomic class- A1, A2, B1, B2
Behavioral :
Occasions - Regular
Benefits - Quality
User status - Regular
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SWOT Analysis
Strenghts:
Quality & Hygienic products
Different products under one roof
Time saving for customers
Weaknesses:
Competitors - FoodWorld, Subhiksha.
Perishable goods are difficult in managing andhandling
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Opportunities:
Busy schedule of people Increasing trend of shopping under one roof
Increasing demand of processed and ready to eatfood.
Threats:
Government Regulations
Awareness about processed and packaged food.
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Recommendation
It is entering into too many businesses at one timewhich might result to dilution of its flagshipbusiness of garment retailing. So, they shouldfocus on their present business.
PRIL can expand their business in small cities. They can set various Games Zones in their various
retail outlets.
Use of latest technology.
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THANK YOU
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