pahang tourism blogger event

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Slide presentation for Pahang Toursim Blogger Event, 28 July 2012 by Khairulazizi, CEO Designer from secretgroup.my

TRANSCRIPT

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.my

Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.my

Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

KhairulaziziCEO Designer,Secretgroup.my

Email : zizi@secretgroup.my

http://secretgroup.my/bloghttp://khairulazizi.com

http://secretgroup.myhttp://bit.ly/secretgroupprofile

Contact Info

Blog

Social Media ( search Khairulazizi )

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.my

Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Pahang Tourism

http://www.pahangtourism.org.my

#phgblogger #pahangtourismweb #pahangtourism

Address :

Development Progress, Updates :

Copyright © 2012 Secretlab.Media Sdn Bhd All rights reserved. http://www.secretgroup.my

-Secretgroup Services

ServicesInteractive Media Design

Mobile Apps

System & Application

2D & 3D Animation, Montage

Print

Training

7 Returning Clients

JAKIM

MATRADE

PETRONAS

KHAZANAHNASIONAL

UPSI

PAHANG TOURISM

MAYBANK ACADEMY

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-

Interactive

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-Innovation

PM Augmented Reality PotraitSocial Media Convention,PWTC, Nov 2011

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-Innovation

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-Animation

http://www.facebook.com/TheHeartIsland

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-Animation

http://www.facebook.com/TheHeartIsland

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-Animation

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-Secretfamily

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.myhttp://www.slideshare.net/Stephanebouchez/social-travel

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.my

Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Our HousePahang Tourism : Stage 1

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-Sharing Trending

Pahang

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State ElementPahang

Progressive Pahang.Moving Forward, Progressively

Tg Agas - ECER Pekan Automotive City

BioTech

HighSpeed Broadband

Education- UMP

Exhibition, Conference, Convention

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State ElementPahang

Natural Pahang.Bless by the Creator.

Attraction Flora & Fauna

Forest

Escape to NatureNatural Assets

Adventure

Scenic Locations

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State ElementPahang

Cultural Pahang.Colorful Wonders

Food & CuisineLocal culture

Local Tradition

Theme Park & Attractions

Sports

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-Sharing Trending

Past

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-Old Web of Pahang Tourism

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IssuePrologue

From the google search engine, we discover that currently there are few website represent the Pahang tourism.

Although it’s good to have multiple resources and more information, this might be confusing to audience on which is the truly official resources and information.

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Statistic Summary of Pahang Tourism related websiteBackground Study

21

www.pahangtourism.org.my www.pahangtourism.com.my www.tourismpahang.comwww.pahang.gov.my/

pelancongan

GLOBAL TRAFFIC RANK

source : www.alexa.com

DAILY PAGE VIEW

DAILY VISITORS

13,164,875

< 10

< 10

1,549,602

< 10

< 10

10,304,064.

< 10

< 10

-

-

-

Date : 25 May 2012

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-Sharing Trending

Now

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ObjectiveOur main enhancement

USER EXPERIENCE

WEB TECHNOLOGY

CONTENT

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How?Objective

New Experience > New technology offers a new way to experience the world. Distance Away or On Location Spot.

Virtual experience lead to actual one

Using latest Technology for the web back end so that the web is robust, search engine friendly, CMS to update

Better Communication > Communicate ideas, promotion approach, Correct Information

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Rules & GuidelinesTourism Malaysia

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Design ProcessSome of design process

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Design ProcessAlmost final design

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Branding LogoDesign Process

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Branding LogoAlmost final design

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Branding LogoAlmost final design

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-Sharing Trending

Reference

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ComparisonCasestudy

Global Rank

43,424

Sites Linking In

1,491

Global Rank

54,917

Sites Linking In

2,719

Global Rank

29,532

Sites Linking In

5,109

Date : 27 july 2012

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MalaysiaCasestudy

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MalaysiaCasestudy

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MalaysiaCasestudy

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MalaysiaCasestudy

new web malaysia tourism

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MalaysiaCasestudy

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SingaporeCasestudy

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SingaporeCasestudy

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SingaporeCasestudy

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SingaporeCasestudy

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SingaporeCasestudy

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New ZealandCasestudy

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New ZealandCasestudy

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New ZealandCasestudy

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New ZealandCasestudy

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New ZealandCasestudy

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New ZealandCasestudy

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StateOther State Tourism Website

Johor Melaka

Selangor

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StateOther State Tourism Website

Sarawak

Penang

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-Sharing Trending

Component

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ConceptComponent

Travel, before your travel

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Simplifying the way to categorize :Use tagging feature -

Island & BeachesNature & AdventureHighlands

Tagging

Content MenuComponent

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Content MenuComponent

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Content MenuComponent

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Content MenuComponent

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Events

ShortcutPoster

By putting up featured articles and promotions on the main page : Suggestion -

PictureSynopsisLinks

HighlightComponent

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Map

Share

Map

Highlights

Full Page

Accessibility :Easy to Login & Share -

PrintAs PDFBookmarkEmailShare through social network

FacebookTwitter

Example Detailed PageComponent

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Easy for user to share & promote :FacebookTwitterYouTubeWikiTravelInstagramFoursquareTripAdvisor

Social Media SharingComponent

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Accommodations DirectoryComponent

Filter

Simplifying the way to list directory :

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Suggestions :Featured list

PictureDetailsWebsite LinksContactGoogle MapSocial Media

FbTwitterInstagramFoursquare

Basic directoryNameAddressContactGoogle Map

Detail AccommodationComponent

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Details FoodComponent

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Many company use Foursquare to share and promote their company.

Dedicated Fousquare listing

Alternative DirectoryComponent

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Our Content Team

Guest Blogger

Tourism Pahang

Content WriterComponent

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Place’s Map

Pahang’s Interactive Map

Get Location :Embed Google Map in the website

Why GoogleMap? :Interactive contentLocate location & nearby placesFreeEasily accessible Able to edit your listing

MapComponent

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-Technology

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-Technology

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-Technology

Customised field for content updated based on front end design

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-Technology

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-Design Option

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-Sharing Trending

Analytic Report

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November 2011Analytic

Date : 17 November 2011

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July 2012Analytic

Date : 27 July 2012

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-Analytic

Since June 16, 2012 - July 16, 2012

2,035Visits

Google Analytic

1,666Unique Visitors

6,651 Pageviews

1,797 Malaysia

79 Singapore

25 United States

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-Sharing Trending

Moving Forward

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The current metaphor for the situationMoving forward

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Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

OurselfPahang Tourism : Stage 2

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-Sharing Trending

Digital Landscape

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-Population

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Digital Immigrants

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Paticipation Percentage

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Reliable Content

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Buying Trending

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Sharing Trending

The Bloggers

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-The meaning of Blog

The traditional definition of a blog, as per Technorati, is

"A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order."

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According to Universal McCannHow Many?

184 M people started blogging in March 2008

346 M people read blogs

77% internet usersread blogs

81 languages

Almost 1 Millionposts everyday

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Malaysian Bloggers and Social Media Awards 2012Top Bloggers

1. Paultan.org (Blog Automotif/PR4)2. Shahabudeenjalil.com (Blog Bisnis/PR3)3. Honeykoyuki.blogspot.com (Blog Selebriti/PR3)4. Kucing.my (Blog CSR/PR1)5. iluvislam.com (Blog Pendidikan/PR4)6. ohbulan.com (Blog Hiburan/PR4)7. Koleksi1001resepi.com (Blog F&B/PR2)8. All-aboutiphone.blogspot.com (Blog Gadget/PR0)9. Rotikaya.com (Blog Gossip/PR3)10.Ninieahmad.com (Blog Kesihatan/PR3)11.Founder.limkokwing.net (Blog Inovasi/PR5)12.Eqbalzack.com (Blog Lifestyle/PR3)13.Yunainspired.com (Blog Musik/PR3)14.Danielzaidi.com (Blog photography/PR2)15.Chedet.cc (Blog Politik/PR5)16.Kznabihah.com (Blog Shopping/PR2)17.World-superbikes.blogspot.com (Blog Sukan/PR1)18.Placesandfoods.com (Blog Travel/PR3)19.Inianwarhadi.com (Blog Video/PR2)20.Fukkenlol.blogspot.com (Blog Jenaka/PR1)21.Hazrey.com (Blog Vocal/PR2)22.Bicaramakdara.com (Blog Terburuk/PR2)23.Ariffshah.com (Upcomimg Blogger/PR4)

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Malaysian International Tourism Bloggers Conference & Awards 2012National Past Events :

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Malaysian Travel Bloggers Meetup 2012Other Past Events :

Panels :

• David Hogan Jr : Malaysia Asia

• Ilya Houben : Wonderful Malaysia

• Dian Azura who is a social media expert for Tourism Selangor

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Webby AwardsInternational Event :

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Webby AwardsInternational Event :

http://www.webbyawards.com/webbys/current.php?season=16#webby_entry_personal_blog_website

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Cloud 365Winner ( Personal Blog )

http://www.clouds365.com/

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Cloud 365Winner ( Personal Blog )

http://www.clouds365.com/

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Cloud 365Winner ( Personal Blog )

http://www.clouds365.com/

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Cloud 365Winner ( Personal Blog )

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Cloud 365Winner ( Personal Blog )

http://www.clouds365.com/

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CaptureeWinner ( Personal Blog )

http://www.capturee.fr/

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Winner ( Personal Blog )

http://www.capturee.fr/

Capturee

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- Webby Awards

Winner ( Personal Blog )

http://www.capturee.fr/

Capturee

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-Sharing Trending

Tourism Blogger

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-Tourism Australia Initiatives

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-Tourism Australia Initiatives

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Digital Influencer

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-Passion Point

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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Kathryn Finneythebudgetfashionista.com

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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90,570 Monthly Unique Visitor

9000Twitter Follower

1stFashion Blogger to receivedbook deal

Kathryn Finneythebudgetfashionista.com

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Kathryn Finneythebudgetfashionista.com

Date : 27 July 2012

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From blog to book thebudgetfashionista.com

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Ree Drummondthepioneerwoman.com

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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292,015Monthly Unique Visitor

22,106Twitter Follower

5000Facebook Fans

2009Weblog of the year

Ree Drummondthepioneerwoman.com

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Ree Drummondthepioneerwoman.com

Date : 27 July 2012

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From Blog to TV Programmethepioneerwoman.com

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-The secret of success

http://www.slideshare.net/Stephanebouchez/social-travel

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-Sharing Trending

Tourism Operator

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-Market Analysis

115

104 Tour Operators

153 Accommodations

12 Licensed Car Rentals

Services

50 Restaurants

9 Shopping arcades

21 Golf Courses

50++ others e.g Dive

Centre/Operator/Clubs/Cinema/Theme

Parks

12 Handicraft

Centre

source : http://www.motour.gov.myhttp://www.pahang.gov.my Pahang Tourism Action Council

430++

businesses tourism related

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-International Operators Initiatives

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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-International Operators Initiatives

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.my

-International CEO Initiatives

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

Copyright © 2012 Secretlab Media Sdn Bhd All rights reserved. http://www.secretgroup.my

-International Initiatives

http://www.slideshare.net/socialogilvy/ogilvy-on-travel-and-social-media

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YoutubeSocial Media Study

4 billion video view globally

every day

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YoutubeSocial Media Study

465 million Twitter account

190 million tweets daily

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Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

What we going to do with ourselfand our housePahang Tourism : Stage 3 (LAST)

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-Strategy

Pahang Blogger

Tourism Operator Consultant

Pahang Tourism

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-Sharing Trending

Pahang Blogger

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What Pahang Tourism Blogger

A dedicated team of blogger from Malaysiawith passion in travel, food and adventure, any relation with tourism.

Constantly sharing writings and thoughts for Pahang Tourism Website

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BadgePahang Tourism Blogger

Official Badge( Concept Only, not the real one because this is blogspot logo )

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Badge Logo Design ProgressPahang Tourism Blogger

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Badge Application to web example Pahang Tourism Blogger

Pahang Tourism Blogger

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Pahang Tourism Increasing Web TrafficTraffic Exchange

Date : 17 November 2011

Date : 27 July 2012

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- Zara AB & Fahd FadzlyExample - Guest Posts :

http://pahangtourism.org.my/v2/index.php/destinations/nature-adventure/raub/tanah-aina-farrah-soraya-experience

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- Zara AB & Fahd FadzlyExample - Guest Posts :

http://pahangtourism.org.my/v2/index.php/destinations/nature-adventure/raub/tanah-aina-farrah-soraya-experience

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- EmilaYusofExample - Guest Posts :

http://pahangtourism.org.my/v2/index.php/destinations/nature-adventure/temerloh/a-visit-to-deerland-experience

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- EmilaYusofExample - Guest Posts :

http://pahangtourism.org.my/v2/index.php/destinations/nature-adventure/temerloh/a-visit-to-deerland-experience

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-Benefit

Blog Owner Pahang Tourism Web

Blogger to send content to Pahang Tourism Webto avoid SEO penalty ( plagiarism )

In exchange, Pahang Tourism to give backlink to the blog

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-Contribution Process

Blog Owner Pahang Tourism Web

Will get Access to the Pahang Web to postmoderated content

Pahang Tourism will approvethe content

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-Pahang Tourism Blogger Listing

Blog ranking listing in Pahang Tourism will be based on posting count

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-Blogger Promotional

137

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-Blogger Promotional

138

Anita Travel Review

Top 7 Blogger

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-Digital Resources

Ebook, Slide, Research, Video( Knowledge Center )

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-Group Visit

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-Pahang Tourism Award

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-Personal Branding Acknowledgement

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-Spiritual Growth

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-Sharing Trending

Tourism Operator

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Top Search Queries on related websiteBackground Study

145

source : www.alexa.com

Accommodation & Places of interest}14/24is hotel

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Top Search Queries on related websiteBackground Study

146

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-Commercialization Opportunity

147

1. Advertisement Space

2. Advance Social Media Integration

4. SOTA Integration

3. Highlighted Listing

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-Commercialization Opportunity

148

Advertisement Space

Banner Ad

Feature Ad

Sponsored Post

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-Current Directory Listing

149

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-1. Advertisement Space : Banner Ad

150

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-1. Advertisement Space : Banner Ad

151

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-1. Advertisement Space : Feature Ad

152

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-1. Advertisement Space : Feature Ad

153

Club MedCherating

Club MedCherating

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-1. Advertisement Space : Sponsor Post

154

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-1. Advertisement Space : Sponsor Post

155

Blogger(Review)

Tourism Operator(Free Accommodation)

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-2. Advance Social Media Integration

156

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-2. Advance Social Media Integration

157

Save up 75% of promotion if you sign up today Hurry up http://bit.ly/promo75

Super Awesome Deal, get 50% discount with affiliate program

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-3. Highlighted Listing

158

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-3. Highlighted Listing

159

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-4. SOTA

160

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-4. SOTA

161

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-4. SOTA

162

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Prototype DemoPahang Tourism : Stage 2

Concept Idea: aLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Moving Forward

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-Summary

Pahang Blogger Lounge A minisite in Pahang Tourism Webto list all guide and more info

Pahang Blogger You decide to be a passionatePahang Tourism Blogger

Experience Pahang “Moh weh ke Pahang”

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Tel : +603-89939642Fax : +603-89939643Email : info@secretgroup.my

Web Developer

Tel : +609-517 1623Fax : +609-517 1626Email : tourismpahang@yahoo.com

Perbadanan Kemajuan Bukit Fraser (PKBF )

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