page 1 blogging 101 *** adapted from bloggin 101 - adam gartenberg team lead, social marketing ibm...

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Blogging 101Blogging 101

*** Adapted from Bloggin 101 - Adam GartenbergTeam Lead, Social MarketingIBM Data Management Softwareadamgartenberg.com

*** Adapted from Bloggin 101 - Adam GartenbergTeam Lead, Social MarketingIBM Data Management Softwareadamgartenberg.com

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At first, a website was the way

to get your message out.

At first, a website was the way

to get your message out.

IBM Software Group | IBM Data Management SoftwarePage 3And the marketers came, and filled the website with advertising.And the marketers came, and filled the website with advertising.

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Which brings us to…

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Why you might blog

• Share your thoughts

• Contribute to community

• Help you succeed at your job

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Remember: People listen to the community, not the company

Colleagues/FriendsWord of Mouth

53%Direct Mail/e-Mail

32%

Press Coverage

26%

% of work-related purchases influenced by…

Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide.

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Why blogging is important to you

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Why blogging is important to your company

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What kind of commitment is involved?

• How often do I need to post?

• How long do posts have to be?

• How long does it take to create a post?

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What should you write about?

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What should you not write about?

http://geekandpoke.typepad.com/geekandpoke/2007/12/how-to-use-web.html

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Above all else: Be Authentic. Blogging is a double-edged sword; if not written with an

authentic voice or if only focused on one-way content (e.g., "check out our latest product and attend our upcoming

conference, but no, I’m not interested in your feedback"), those benefits can be lost.

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Where should you host your blog?

Less setup/maint.

More setup/maint.

Standardized Personalized

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Advice and Next Steps• Decide if blogging is right for you.• Read other blogs (if you’re not doing so already)• Remember where we started…