p1a spa dec.16.10

Software Park ThailandThe New Challenges

Ms.Chamaiporn PornpruethiananDeputy DirectorSoftware Park Thailand16 December 2010

Agenda

1. Software Park Thailand : Overview2. Thailand ICT Markets and Trends3. Software Park Thailand

“The New Challenges”

Software Park Thailand at a glance

May 1997 : Approved by the cabinetNovember 1999 : Established and moved to the current buildingApril 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

Software Park Directors

Dr. Rom Hiranpruk

Ms. Suwipa Wanasathop

Assoc.Prof.Dr.Thanachart Numnonda

Software Park Initial Vision

Software Park Thailand National Science and Technology Development Agency (NSTDA)

Ministry of Science and Technology, Thailand

“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”

SWP Services

Technology Transfer

• Promote transfer of relevant

technologies for software

industry –professional and

management levels

Incubation

Promote and incubate new start-ups software entrepreneurs

Infrastructure & Facility Support

Office Rental, Training & Meeting Room Rental

IT Consulting Centerfor Industry (ICCI)

( ICT-Enablement)• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness

Quality Improvement

• Improve standard of local software companies to international level

Business Development& Market Enabling

• Promote new market opportunities

• Create environment conducive for software businesses

Software Park : Initial Mission

Infrastructure & Facilities Support

Incubation

Software Business Enabling

IT Enablement

Technology Transfer Center

Software Park’s Main Activities

Technology Transfer Center

Technology Transfer Center

IT Advisory

Infrastructure & Facilities SupportDuring 2000-2009

• 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international)

• 1,017 workers employed• Generating US$ 9.7 Million Income; Export US$ 1.0 Million

JASUMEDIA.COM

Incubatees 2002-2009

Business Development & Market Enabling

Develop new market opportunities

Marketplace for developers and consumers

Business Matching, Buyer meets Seller

Promote Thai Software Brand

Go to Market Program (Local/International)

Empowerment Program

Funding Coordination

Develop Strategic Alliances

Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.

OBJECTIVE:

IT Enablement

HEALTHCARE

FOOD & AGRICULTURAL

TOURISM

RETAIL

LOGISTIC OTHERS

IT for some strategic Industries

IT Professional DevelopmentTechnology Transfer

The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.

PARTNERS:

Annual Conference IT Certification Day 2000 - 2007

SPI@ease Program: Provide funding support up to 70% for the cost of CMMIimplementation To 25 Thai Software Enterprises.

64% of CMMI Organization in Thailand are from the SPI@ease Program.Maturity Level 2: 8 companiesMaturity Level 3: 15 companiesTotal 23 Companies

INITIATIVES FOR INDUSTRY

Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008)

103 Thai Software developers are training and implementing PSP in their organization.

33 Thai Certified PSP Developers. “No.1 in Southeast Asia”“No.1 in Asia Pacific”

“No.3 in the world”

PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.

IT Advisory

INITIATIVES FOR COMMUNITIES

Thailand SPIN: Promote software process improvement &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.

The IASA Thailand chapter exists to promote IT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.

9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members

4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.

IT Advisory

Software Park Thailand

Innovation Cluster 1,Thailand Science Park

Software Park Phuket

Korat Software Park

E-saan Software Park

Chiang Mai Software Technology and Outsourcing Centre

Thailand IT Cluster

www.swpark.or.th

www.sciencepark.or.th

www.softwareparkphuket.com

www.koratswpark.org

www.esswpark.org

Thailand’s ICT Market 2008-2009 & Outlook 2010

Source: SIPA, ATCI, NECTEC, Software Park Thaiiland

Thailand’s ICT Market Highlight

• Thai IT market is the largest in the South East Asia region, and is projected to grow at a CAGR of 12% over 2010-2014 periods.

• Total value of Thai domestic spending on IT products and services should pass US$ 5.4 bn in 2010 and US$ 8.7 bn by 2014

Thailand’s ICT Market Highlight• Economic Recovery in 2010• Growing PC penetration• New technologies and business models, Mobile internet,

Cloud computing, 3G mobile and WiMAX and industry trends, such as SaaS, Green IT and virtualization

• Thai Smartphone market grow up 200% - Reach upto 330,000 handsets in the first half of this year - Expect to reach 800,000 handset units by end of 2010

Thailand’s ICT Market Highlight• Broadband market is growing

- Lower price with higher bandwidth- 2.6 Million Homes has broadband- Average speed is 6 Mbps- Market size 20,000 million bahts

• Cloud Computing- Many enterprises now consider the private cloud operation- Some Data Centers start to invest on the public cloud

• Internet Banking & Mobile Bangking / e-Commerce is growing

• Mobile Device Application

Mobile & Internet Users 2010• 69 Million mobile users in Thailand• 24 Million Internet users as of June 2010, 35%

penetration• Mobile broadband users 1.66 million, was only

595,000 las year,• By 2014, the number is expected to rise to almost 30

million• 100,000 users of Facebook on mobile phones

Source : 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC2. Internet Telecommunication Union3. www.nso.go.th

Our New Challenges& Opportunities

Next Major Computing Cycle

Source: Morgan Stanley 2009

New Trends

Web 2.0Web as a PlatformOS/Device independenceLarge scale computingSoftware as a ServiceCloud Computing

Gartner Trends 2011Cloud computingMobile Applications and Media Tablets.Social Communications and Collaboration.Video.Next Generation Analytics.Social Analytics.Context-Aware Computing.Storage Class Memory.Ubiquitous Computing.Fabric-Based Infrastructure and Computers.

Opportunity for Developing Countries to Leapfrog

Software Park Thailand’sNext Vision

“The future of Software Park is not a location, it is a platform and community on

the Internet.”

Future Software Business Model

SoftwareCompanies

UsersGovt / Private

Software Park’s Role-Landmark of the industry

-Technology Advisor-Collaboration

-Strengthen Industry -Drive Demand

Cloud Market Place

FacilityManagement(Landmark)

TechnologyAdvisory

Collaboration

StrengthenSW Industry

DemandDriven

Software Park’s Role

Software Park RoleLandmark as a Thailand Software CenterTechnology advisor for a new software computing eraCollaboration with the Industry, UniversityStrengthen Industry Drive demands for a new software market

Software Park : Mission

SWP Services

Technology Transfer

• Promote transfer of new

technologies for software

industry –professional and

management levels

Infrastructure & Facility Support

Provide Platform, Office Rental, Training & Meeting Room Rental

Technology Enabling

• Promote use of Cloud Services

• Enterprise 2.0•Testing Services / Showcases

IT Consulting

• Improve standard of local software companies to international level

Software Business Enabling

•Collaboration with the industry

• Drive Demand on the new market

Thank you

chamaiporn@swpark.or.th

www.facebook.com/TeChamaiporn

www.swpark.or.th