oz charles art director portfolio

ART DIRECTOR + GRAPHIC DESIGNER

Who would’ve thought daydreaming could be a

profession. Though calling me an Art Director makes

it sound more legitimate.

The desire to inspire is a value I’ve always wanted

to demonstrate in my work and daily life. With

eight years of experience in advertising and design,

I’ve been able to create work that has moved and

sparked consumer sales and system participation for

clients such as The Home Depot, Miller Lite,

Coca-Cola, Ram Chrysler, Bridgestone and others.

Through my career, I’ve had the opportunity to work

in many different areas of advertising.

I learned below-the-line, retail activations, and

shopper marketing in the Hispanic and total market.

Then I was invited to launch a Latino full service

agency with a revolutionary vision: to work alongside

the general market agency.

So my eight years in the advertising world go well

beyond what time alone can tell. My experience

has gone full circle and I’m still excited to grow and

create more.

CLIENTS

THE HOME DEPOT

PROJECT

The Mexican National Soccer

Team was on tour in the U.S.

during Gold Cup.

The Home Depot is one of the

few official sponsors.

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CONCEPT

To do great things, sometimes we have to get dirty.

BRIDGESTONE

PROJECT

Creative development for

Bridgestone Latin America to

promote their tire technology:

superior performance and grip.

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METROPCS

PROJECT

MetroPCS wanted to move

away from its traditional funny

tone to communicate their

new 4GLTE network in a

more modern and

technological style.

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PARTS MASTER

PROJECT

Parts Master has been in the

marketplace for years, but

needed a new direction to

excite customers who are pros.

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COCA-COLA

PROJECT

Coca-Cola wanted to celebrate

Black History Month with

LeBron James, Kadir Nelson,

and Musiq Soulchild. This

campaign gained huge retail

participation and lived well

beyond it’s initial retail window.

CONCEPT

Be Driven. Be Heard. Be Giving.

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ART DIRECTOR + GRAPHIC DESIGNER

210.896.8797

BEHANCE.NET/OZCHARLES

OZCHARLES@GMAIL.COM