owner: matt macioce. nature of the business retail store name: macioce golf store start up...

Macioce Golf StoreOwner: Matt Macioce

Nature of the Business

Retail Store Name: Macioce Golf Store Start Up Company

Business Description

Golf Clubs- Nike, Titleist, Adams, Ping, and Cobra

Golf Balls Golf Gloves Other small things such as tees and ball

markers

Products

Price- $10-$1200 Lower end- tees, markers, balls, gloves Middle- Drivers, woods, hybrids, putters,

wedges Higher end- Irons Competitive Pricing

Business Description

Sole Proprietorship Decisions Profits

Business Description

All days: 12PM-8PM People who work can come after work. 56 hrs/week

Hours of Operation

Floor Plan

Rent- $4000/month 3125 sq ft Location- Duncan Manor Shopping Center 1701 Duncan Avenue, Allison Park, PA

15101 Close to Hampton and neighboring

townships

Facility

Lawyer Accountant

Consultants

Providing good help for deciding what club to pick

Providing a great selection of clubs to choose from

Objectives

Organization Plan

Very informed College graduate with golf management

degree Golf frequently Know a lot about current equipment

Owner Qualifications

Workers I am the golf pro Associates- 5 Open 56 hrs/ week 2 there at a time Have to cover 112 hrs/week Can cover 200 so workers don’t have to

work full 40 hrs I can be lenient with work schedule

Job Specification Form Company: Macioce Golf Store Job Title: Associate Rate of Pay: $8.00/hr Can get up to $10.00/hr if you stay with company Supervisor: Matt Macioce- owner   Qualifications Education: In high school Experience: none Skills and Abilities Required: Basic math skills, friendly with customers, 15 handicap or

below Training Provided: Three days of owner helping with cash register and customer service,

one week of shadowing trusted employee   Job Requirements Major Job Tasks: Work cash register, Deal with customer service Specific Job Duties: Give change work register help customers who have had a problem with a club deal with returns Number of Work Hours Required per Week: Max- 40hrs Min- 20hrs Normal Daily Work Schedule: 12 PM to 4PM or 4PM to 8PM Weekly Work Schedule: 30 to 35 hrs; All days of week   Employee Benefits Provided Vacation: lenient and will work around schedule, not payed Insurance: part time, so no insurance is provided  

Open 30 days/month Associates- $7.47/hr 2 at a time $14.94/hr * 8 hrs/day $119.52/day * 30 days $3585/month

Employee wages

Call local high school golf team coaches Contact local country club golf pros Call if interested Fill out an application Interview-standard questions and talk about

themselves 3 references Physical Select Call

Hiring

Marketing Plan

Competition Dick’s Sporting Goods Golf Galaxy Small local pro shops Why are we better? Location Carry all brands Better selection

Competition

Individual Customers Competitive Pricing Why buy from us? One of the only local golf retail stores Will provide help to get the club that will

improve your game the most Have simulator to hit club

Target Market

Male Age: 40+ Lives in Hampton or neighboring townships Caucasian Middle to Upper Class

Target Market

Big banner on front of building Magazine ad Newspaper ad Hand out coupons

Advertising Plan- Grand Opening

Magazine ad Billboard Flyers

Advertising Plan

Financial Plan

$345,920.02 4% interest 20 yrs $2096.21/month

Loan Info