outdoor advertising for the toy sector

Post on 11-Apr-2017

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2

WHAT IF YOU COULD ADDAN EXTRA (RELEVANT) TOUCHPOINTTO YOUR MEDIA MIX ?

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A TOUCHPOINT THAT WILL BE

CONSUMERS WILL SEEON THEIR WAY TO THE STORE

DECISIONSMADE CLOSE

67%TO THE POS

ONE OF THE LAST

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A FLEXIBLE SOLUTIONWHICH IS BUILT NEAR

POINT-OF-SALES TARGET GROUP

PEOPLE & PLACES 3.0

AFFINITY

PEOPLE & PLACES 2.0

PROXIMITY

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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES

BE PROXIMITY TOYS

BE AFFINITYFAMILY & CHILDREN

COV%: 45,7%OTS: 9,2GRP: 420NET REACH: 1.426.147

COV%: 34,2%OTS: 6,2GRP: 212NET REACH: 1.067.270

CIM 2016-2; PRP18-54

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A FLEXIBLE SOLUTIONTHAT MUST BE EXPENSIVE

NO ?

#SIDES

LOCATIONS

PERIOD

GROSS PRICE

NET PRICE

500

NATIONAL

W13 OR W14 OR W15

€ 64.000

€ 44.800

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