our world of logos
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© 2015 Accurate Design and Communications Inc.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the pub-lishers, except by a reviewer who may quote brief passages in a review to be printed in a newspaper, magazine or journal.
First printing
Lead by Creative Director Doug Jackson (1995 to 2015) here is a sample collection of our studio’s logo design over the last 26 years—“Our World of Logos”. Meet today’s Design Visioneer team:
TOP: Doug, Diane, TashaMIDDLE: Louis , Monique, ShaneBOTTOM: Grace, Peter, Paul
A word (or two) on brandingBranding is not solely a logo. We find ourselves saying this a lot. So, we’ve added a few brand samples to Our World of Logos to demonstrate a logo’s place within a system.
Your brand connects your product or service to the end user. The solution to sustainable business is to create a recognizable brand that demonstrates your values, unique attributes and overall character.
In a marketing context, your brand is a collection of many factors that come together to articulate your identity. This includes and is most-visibly lead by your graphic identity. It is a holistic collection of details—the colour of paint on the walls, fabric for chairs, how employees answer the phone or what they wear.
When a logo is housed within a brand it forms a visual identity. Samples of branding are sprinkled throughout the book:
Municipal brand .....................................14
Retail brand ............................................26
Service business brand .........................38
Not-for-Profit brand ............................52
Program Brand .......................................62
Product brand ........................................72
Great branding in today’s fast paced digital world is critical. The king pin of any brand is the LOGO. A powerful logo needs to be distinctive — eas-ily recognized at a glance. A great logo anchors a company’s brand. When browsing through our collection be cognisant of some key factors that make a great logo: typography, colour, shapes and negative space all make an identity unique, defining the core of an organization. Pay special attention to the personality of typography and the role it plays. At Accurate we love type! It’s our passion and the cornerstone of great logo design.
Our World of Logos4
www.accurate.ca Be inspired, be creative, be unique. 5
Our World of Logos6
www.accurate.ca Be inspired, be creative, be unique. 7
Our World of Logos8
www.accurate.ca Be inspired, be creative, be unique. 9
Our World of Logos10
www.accurate.ca Be inspired, be creative, be unique. 11
Our World of Logos12
www.accurate.ca Be inspired, be creative, be unique. 13
Our World of Logos14
Municipal brandCity of Ottawa
Brand representing the amalgamation of 11 cities into one
www.accurate.ca Be inspired, be creative, be unique. 15
Municipal brandCity of Ottawa
Brand representing the amalgamation of 11 cities into one
Our World of Logos16
www.accurate.ca Be inspired, be creative, be unique. 17
g r o u p i n c .
g r o u p i n c .
Our World of Logos18
www.accurate.ca Be inspired, be creative, be unique. 19
Our World of Logos20
www.accurate.ca Be inspired, be creative, be unique. 21
Our World of Logos22
www.accurate.ca Be inspired, be creative, be unique. 23
Our World of Logos24
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Our World of Logos26
Retail brandMarché le Tropic Africain
Retail brand for a niche market food and dry goods store
www.accurate.ca Be inspired, be creative, be unique. 27
Retail brandMarché le Tropic Africain
Retail brand for a niche market food and dry goods store
le
Africain
Fill your bag. we have what you need
Tél. 613 422 4988
65 ch. Montréal road
Our Products :
Tilapia Catfish
GoatVegetables, etc...
Bulk foods and African movie DVDsCatering service for all occasions
Our World of Logos28
www.accurate.ca Be inspired, be creative, be unique. 29
Our World of Logos30
www.accurate.ca Be inspired, be creative, be unique. 31
Our World of Logos32
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Our World of Logos34
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Our World of Logos36
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Our World of Logos38
Service business brandAffiliated Property GroupBrand and collateral representing the amalgamation of three companies into one
www.accurate.ca Be inspired, be creative, be unique. 39
Service business brandAffiliated Property GroupBrand and collateral representing the amalgamation of three companies into one
Our World of Logos40
www.accurate.ca Be inspired, be creative, be unique. 41
Our World of Logos42
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Our World of Logos44
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Our World of Logos46
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Our World of Logos48
www.accurate.ca Be inspired, be creative, be unique. 49
Our World of Logos50
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Our World of Logos52
Not-for-Profit brandFamily and Child Services of Lanark, Leeds and Grenville
Re-branding with a focus connecting families to resources within an environment of positive reinforcement
www.accurate.ca Be inspired, be creative, be unique. 53
Not-for-Profit brandFamily and Child Services of Lanark, Leeds and Grenville
Re-branding with a focus connecting families to resources within an environment of positive reinforcement
Our World of Logos54
www.accurate.ca Be inspired, be creative, be unique. 55
Our World of Logos56
www.accurate.ca Be inspired, be creative, be unique. 57
Our World of Logos58
www.accurate.ca Be inspired, be creative, be unique. 59
Our World of Logos60
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Our World of Logos62
Program BrandSustainable Electricity
Logo design and brand collateral system representing the network of Canadian electricity providers
www.accurate.ca Be inspired, be creative, be unique. 63
Program BrandSustainable Electricity
Logo design and brand collateral system representing the network of Canadian electricity providers
Our World of Logos64
www.accurate.ca Be inspired, be creative, be unique. 65
Our World of Logos66
www.accurate.ca Be inspired, be creative, be unique. 67
Our World of Logos68
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Our World of Logos72
Product brandHyperline Cabling Systems
Complete rebranding program including packaging, trade show materials and sales collateral
C A B L I N G S Y S T E M S
Crimping toolHT-2096
For 6P6C, RJ-12
OrderingHT-2008A Professional crimping tool for RJ-45, RJ-12, RJ-11
HT-500 Professional crimping tool for RJ-45, RJ-12
HT-N468B Professional crimping tool for RJ-45, RJ-12
HT-L2182R Professional crimping tool for RJ-45
HT-268 Professional crimping tool for RJ-45, RJ-12
HT-568 Professional crimping tool for RJ-45, RJ-12
HT-N5684 Crimping tool for RJ-45, RJ-12
HT-210C Crimping tool for RJ-45
HT-L2180 Crimping tool for RJ-45
HT-2094 Crimping tool for 4P4C, RJ-11
HT-2096 Crimping tool for 6P6C, RJ-12
HT-336A Crimping tool for RG-58
www.accurate.ca Be inspired, be creative, be unique. 73
Product brandHyperline Cabling Systems
Complete rebranding program including packaging, trade show materials and sales collateral
Our World of Logos74
www.accurate.ca Be inspired, be creative, be unique. 75
Our World of Logos76
www.accurate.ca Be inspired, be creative, be unique. 77
Our World of Logos78
www.accurate.ca Be inspired, be creative, be unique. 79
Our World of Logos80
www.accurate.ca Be inspired, be creative, be unique. 81
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