our spring hackathon presentation

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DESCRIPTION

The presentation we made for a high street estate agents app at the Spring Hackathon - @hackathoncentral - April 2012

TRANSCRIPT

Arlington Estates

iOS app

@blokefrompoland@malarkeyking

UsersBuy Rent

challenges & opportunities

data entrydriving traffic/

downloads

customer engagement &

contact

tracking and improvement

technology

★ pusher

★ InMobi

★ GoSquared

mobile advertising

contactcontact

branded materials

login/register buy/rent

search criteria results property

details

favourites

share

contactapp download

user journey

magic server

contactcontact

website

3rd party sites

data path

mobile app

mobile advertising

mobile advertising rationale

automatically create ads

run location targeted CPC placements

track to app downloads/

views

launch every property with

set budget

mobile app

contactcontact

website

social networks

mobile app

mobile advertising

tracking - GoSquared

website

GoSquared Tracking

real time notifications

driving engagement

favourites

preferences pushed back

twitter & facebook sharing

touch to call/email

possible enhancements

other servicesadditional ad

networks/display

additional property details

blackberry & windows 8

the app

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