opus life stories -
Post on 19-Jan-2017
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celebrating the people we lovewith the music we remember
CONFIDENTIAL BUSINESS PLAN 06.05.2015
All Rights Reserved
CONFIDENTIAL 06.05.2015
Now anyone can easily create and share expressive multimedia stories about the people, places and times they deeply care about.
• user-generated content drives meaningful social sharing
• sharing adds incremental sales and growth
• rapid intrinsic market growth with a highly scaleable model
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CONFIDENTIAL 06.05.2015
Shared Multimedia Celebrations
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Most of our customers will share multiple life events over time, reducing our
marketing costs to retain customers.
WEDDINGS
People are looking to create new forms of
social expressions that go beyond the printed
photo album and videos almost no-one sees
2.6 M /Yr
BIRTHDAYS
Celebrations of important birthdays can easily be the subject of an ongoing series of life
stories
360+ M
Everyone has a birthday, every year
GRADUATION
Expansion to life events that encompass rites of
passage including confirmations and Bar Mitzvahs, as a time to reflect on the progress
of life.
17.5 M grads / Yr
MEMORIALS
There is no significant player in this space.
Our products compliment the funeral
and memorial business
2.4 M funerals/Yr
CONFIDENTIAL 06.05.2015
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The quality of music drives emotional impact. Opus will have some very special music that no one else can offer for legal syncing to video.
Our application guides user's through the process of creating life
stories and celebrations of events. It easily combines users’ cherished
photos with a high quality soundtrack -showcasing their memories with
dynamic transitions and title effects.
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CONFIDENTIAL 06.05.2015
My Selections
MUSIC TYPES
RELIGION
CULTURE
MOOD
Play samples :
Total Time:
Mouring Celebration
Songs Total $
Loss
Sorrow
Inspiration
Hope
Sadness Gratitude
Song Title, Artist 3:15 $. 991
Song Title, Artist 3:15 $. 992
Song Title, Artist 3:15 $. 993
Song Title, Artist 3:15 $. 994
Song Title, Artist 3:15 $. 995
Song Title, Artist 3:15 $. 996
Song Title, Artist 3:15 $. 997
Song Title, Artist 3:15 $. 998
Song Title, Artist 3:15 $. 999
3:15
OPUS: the application an intelligent music discovery enginehelps people find the music they love andmakes creating a professional qualityvideo tribute possible for anyone.
• easy to use
• intelligently searchable music
• curated music lists
• dynamic visual effects and transitions
• collaborative application model
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CONFIDENTIAL 06.05.2015
OPUS: streaming tribute pages We are offering a hosted website destination for each tribute that streams the multimedia lifestory, hosts comments from social media connections, friends and family,and contributions and promotes sales of highly valued products. These include compilations of the selected music and photo-books.
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DEMO PAGE: http://opuslifestories.com/hakan.html
CONFIDENTIAL 06.05.2015
Music licensing for video syncing is unique: both a hurdle and a significant barrier to entry.
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Artist-to-Fans Model
TIER ONE
Curated Selections
TIER TWO
Major Labels
TIER THREE
Artists can open their catalogs to their fan base for the creation of synced multimedia. Immediate revenues are many multiples of other channels.
Launch
We are bringing new revenue streams to independent music publishers and can leverage these models
Year 1
Leverage our momentum to secure sync rights with major labels & publishers
Year 2
CONFIDENTIAL 06.05.2015
Opus allows fans to create and share their own multimedia content. We then set those animated stories to life with soundtracks from favorite artists. In this way, an artist can open their catalog, or selected songs to their fanbase. It creates a substantial new royalty revenue stream that amounts to many multiples of other sales and distribution channels.
Artists have an incentive to introduce Opus to their fanbase through fan clubs, websites and concert promotions. This is a unique and frictionless market, with low cost of customer acquisition. We are adding value with video production and bringing it all together with music people love.
In addition to the new revenue stream, there is an added bonus for the artists, as the user-generated-content promotes the artist and broadens the fan base.
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Substantial New Revenue Stream for Artists
CONFIDENTIAL 06.05.2015
Distribution partnershipsWe are looking at partnerships with large user-bases with customer images, but who do not have rich multimedia offerings. Our leverage in these relationships are the music licenses and
the application. Opus represents additional, non-competitive revenue streams for these partners, including; revenue sharing,
additional traffic and purchases of merchandise.
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We have ongoing relationships with these
companies
CONFIDENTIAL 06.05.2015
Financials / Use of Funds
$500-700k Angel Fund Round
Technology Development Roadmap/timelines $200k tech development
Marketing/Customer Acquisition partner support, promotion $150k
Legal/ Management Expenses $50k -100k
Possible License Fees $50 -100k for minimum guarantees etc. (may be zero)
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Revenues Projections
Multimedia Life Stories $30 - $70 + each (creator plus follow on family sales)
Revenue share - with strategic partners for books etc.
Phase One - 2015Product developmentand market testing$ 500k
Phase Two -2016Second stage product and expansion with multiple artists$ 1M - 1.5M
Phase Three -2017Expansion with major labels and broad distribution$ 3- 5M
CONFIDENTIAL 06.05.2015
Management
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David Hakan, Founder, CEO marketing executive in the music industry, serial entrepreneur and leader.
David Shantz, acting CMO over 20 successful start-ups, including consumer facing multimedia ventures.
Mickey Mantle, acting CTO previously CTO/VP Product development for Pixar, Broderbund and Gracenote and founder Wanderful Storybooks.
Chet Paulsen, advisor founder and CEO of Avinci Media. Pioneered software for rich multimedia video automation.
Craig Forney, advisor serial entrepreneur and tech founder. Opus Systems, Mockingbird Networks
CONFIDENTIAL 06.05.2015
Uber, is now the world's largest taxi service – and it owns
no vehicles. Facebook, the world's most popular media
enterprise, creates no content. Alibaba, the most valuable
retailer, has no inventory and AirBnB, the world's largest
accommodation provider, has no real estate...
In a similar way, we are a media company that is enabling
user-generated content to sell music. We enable people
to share their fondest memories with the people they
love. The music makes the content connect emotionally,
and the movement of images and titles makes it engaging.
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