optimizing web presence
Post on 10-Nov-2014
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Optimizing Your Congregation’s Web Presence
Four Essentials
Four Essentials
Sunday services
Four Essentials
Sunday services
Explanation of faith
Four Essentials
Sunday services
Explanation of faith
How to find you
Four Essentials
Sunday services
Explanation of faith
How to find you
Contact details
Seven Basics
Seven Basics
Cater to the guest
Seven Basics
Cater to the guest
Remember your regular attendees
Seven Basics
Cater to the guest
Remember your regular attendees
Clean front page
Seven Basics
Cater to the guest
Remember your regular attendees
Clean front page
Staying up to date
Seven Basics
Seven Basics
Embrace existing technology
Seven Basics
Embrace existing technology
Seven Basics
Embrace existing technology
Seven Basics
Embrace existing technology
YouTube
Seven Basics
Embrace existing technology
YouTube
Blogs
Seven Basics
Embrace existing technology
YouTube
Blogs
Be authentic to who you are
Seven Basics
Embrace existing technology
YouTube
Blogs
Be authentic to who you are
Graphic design counts
Sunday Services
Sunday Services
Start times
Sunday Services
Start times
Children’s program
Sunday Services
Start times
Children’s program
Special/Seasonal service
Explanation of Faith
Explanation of Faith
Testimonies from church members
Explanation of Faith
Testimonies from church members
Youth
Explanation of Faith
Testimonies from church members
Youth
Young adult
Explanation of Faith
Testimonies from church members
Youth
Young adult
Parent with children in church school
Explanation of Faith
Testimonies from church members
Youth
Young adult
Parent with children in church school
Elder
How to Find You
How to Find You
Google places
Contact Details
Contact Details
Office
Contact Details
Office
Minister
Contact Details
Office
Minister
Other staff
Cater to the Guest
Cater to the Guest
What are the service times?
Cater to the Guest
What are the service times?
What’s the service style?
Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
How do I find the sanctuary?
Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
How do I find the sanctuary?
What does the church look like on the inside?
Cater to the Guest
What are the service times?
What’s the service style?
What do I do with my kids?
Where do I park?
How do I find the sanctuary?
What does the church look like on the inside?
Can I wear jeans?
Remember Your Regular Attendees
Remember Your Regular Attendees
Figure out what goals ministry leaders want to achieve with members online
Remember Your Regular Attendees
Figure out what goals ministry leaders want to achieve with members online
Take a poll or talk with your members to see what they want from the website
Remember Your Regular Attendees
Figure out what goals ministry leaders want to achieve with members online
Take a poll or talk with your members to see what they want from the website
Anywhere these two groups, visitors and members, overlap is probably a no-brainer thing to have on the website
Clean Front Page
Clean Front Page
Text heavy front pages can be a big turn off
Clean Front Page
Text heavy front pages can be a big turn off
Service times, styles and location should be easy to find on the homepage
Clean Front Page
Text heavy front pages can be a big turn off
Service times, styles and location should be easy to find on the homepage
Use a wireframe
Wireframe
Staying Up to Date
Staying Up to Date
Commit to keeping things up to date
Staying Up to Date
Commit to keeping things up to date
Decentralize website content updating
Staying Up to Date
Commit to keeping things up to date
Decentralize website content updating
Put ministry leaders or rock star volunteers in charge of updating
Staying Up to Date
Commit to keeping things up to date
Decentralize website content updating
Put ministry leaders or rock star volunteers in charge of updating
Have some sort of approval process
Embrace Existing Technology
Embrace Existing Technology
Embrace Existing Technology
YouTube
Embrace Existing Technology
Blogs
Be Authentic to Who You Are
Be Authentic to Who You Are
Don’t pretend to be something you’re not
Be Authentic to Who You Are
Don’t pretend to be something you’re not
You can’t fake who you are
Graphic Design Counts
Graphic Design Counts
Find sites you like and use them as inspiration
Q&A
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