optimizing due to lack of resources and staff - naitik vyas

Empowering government to create better lives for more people.

Optimizing Due to Lack of Resources and Staff FEBRUARY 1, 2017

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INTRODUCTION

National Press Spokesperson/ Deputy Director of Communications,

EEOC

Christine.Nazer@eeoc.gov

Christine Nazer Naitik Vyas

Client Success Consultant,GovDelivery

naitik.vyas@govdelivery.com

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AGENDA

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ACKNOWLEDGING THE PROBLEM

SHARING THE EEOC SUCCESS STORY

3 SHARE TAKEAWAYS!

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CHALLENGES AT EEOC

• Getting the buy in from agency leadershipand district offices

• Distinguishing GovDelivery from other tools and streamlining processes

• Training dispersed staff with heavy workload

• Promoting use and highlighting benefits/best practices

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EEOC 2016 RESULTS

• 70K Subscribers• 486K Subscriptions• 1.22M Messages sent • 46.6% Engagement Rate

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TAKEAWAYS

Set Goals and Expectations

Establish Partnership

Deploy Tools and Features

Assess & Report Progress

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PROMPT WEBSITE VISITORS

Convert websites visitors into subscribers with an overlay.

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CREATE ONCE, PUBLISH EVERYWHERE

EMAIL WEB SMS MESSAGES SOCIAL NETWORKS

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By maintaining a consistent brand, your subscribers are more likely to recognize and trust your agency when they interact with you.

DRIVE TRUST THROUGH BRANDING

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AUTOMATE YOUR DIGITAL COMMUNICATIONS

General Bulletins are great for administrators with HTML experience and any automation using GovDelivery’s Page Watch.

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LEVERAGE AUTOMATION AND REPURPOSE

HTML Page WatchHas limited automation; will send emails with links to the content when a webpage is updated. It’s

great for Meeting Minutes uploads and publications.

RSS Page WatchCan be fully automated;

will send emails with a link to the article and any information from the RSS feed. It’s good for press

releases and job postings.

Web Services (API)Incorporates GovDelivery’s

functionality directly into your application and business process. It’s great for traffic alerts, transit

schedules and real-time notifications.

THANK YOU FOR YOUR TIME

NAITIK VYASCLIENT SUCCESS CONSULTANT NAITIK.VYAS@GOVDELIVERY.COM