open innovation in a b2b market
Post on 20-Jan-2015
790 Views
Preview:
DESCRIPTION
TRANSCRIPT
Unrestricted © Siemens AG 2013. All rights reserved
The potential of ICT Tools for Open Innovation: practical examples, applied to a B2B setting
Siemens Corporate Technology | August 2013
Page 2 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Consider how much you want to disclose when selecting the right open innovation approach.
Overview over frequently used open innovation approaches
• Search field and companyare visible
• Pre-qualification for participants possible but complicated
• Search field and company not visible
• Need to manage large number of databases
Idea-Contests ScoutingE-Brokering
company
competitors
customers
end-customers
universities & research
startups & establishedtechnology providers
experts
searchfield
companycompetitors
customers
universities & research
startups & establishedtechnology providers
experts
searchfield
E-Broker
companycustomers
universities & research
startups & establishedtechnology providers
experts
searchfield
A B….A gets info from B
• For cultural change, also internal cross-sector „open“ innovation projects are important: e.g. knowledge networking platforms, internal idea contests, corporate problem solving platforms
• E-broker sends request to a propriatary (closed) list of experts
• Anonymity and black-list possible
Databases& SearchEngines
competitors
Page 3 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Conclusion
"Opening Innovation" (internal)
Scouting
E-Brokering
Idea Contests
Agenda
company
competitors
customers
end-customers
universities & research
startups & establishedtechnology providers
experts
searchfield
Page 4 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Designs for emotional LED solutions (Osram)
Disruptive ICT trends
Products & solutions for urban markets and city de-velopment (Siemens India)
Sustainable company and portfolio ideas (Siemens)
Smart Grid Innovation Contest (part I & II)
The effort for external idea contests is significantly larger than for internal idea contests
2009 2010
Inno
vatio
nJa
ms
Inte
rnal
co
ntes
tsE
xter
nal
cont
ests
Business opportunities for the "Future of Hubs" (Siemens Mobility)
Anti-Piracy issues & technical & legal solutions
2011 2012
Future Business opportu-nities for high-voltage switchgears (E T HS)
Business opportunities for "Future of Metals" (I MT)
2013
Data Driven Services
Page 5 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Idea Contest Tools help to globally enrich the submitted ideas and to reduce the evaluation effort
Example: www.smartgridcontest.com, idea contest by Siemens based on the IdeaNet from Hyve AG
Social rankingas additional input for the jury
Visualization of the idea
Peer comments &idea enrichment
Community of participants
Global reachparticipants from 100 countries
450 ideas
Page 6 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Conclusion
"Opening Innovation" (internal)
Scouting
E-Brokering
Idea Contests
Agenda
companycompetitors
customers
universities & research
startups & establishedtechnology providers
experts
searchfield
E-Broker
Page 7 August 2013 Corporate TechnologyPage 7 Unrestricted © Siemens AG 2013. All rights reserved
~ 15 challenges submitted with predominantly excellent results
Efficient and market oriented approach to find leading edge technologies
Innovation Seeker
Companies
Problem Solvers
Huge Network of ~ 3 Mio Solvers
Large corporations, SMEs
Start-ups
Universities, R&D organizations
Consultants
Individual Experts
E-Brokers send the request to a proprietary (closed) list of experts
Page 8 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Conclusion
"Opening Innovation" (internal)
Scouting
E-Brokering
Idea Contests
Agenda
companycustomers
universities & research
startups & establishedtechnology providers
experts
searchfield
Databases& SearchEngines
competitors
Page 9 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Proprietary Databases
Primary source
Expected outcome
Key methodology
> 50 Mio docs (Scopus, RDDS, IPAS-BUS)
Access to publications from reputable universities, companies
Patent database
Key-Experts,Description of USP
More than 100 different databases are the source.Results are collected in the Scouting Platform.
~ 35.000 experts (Enterprise social media platform)
Internal networks in related field often already exist with relevant information.
Siemens Experts that were not known can be identified and informal discussion held. Identification of use-casesIdentify BU contacts
TechnoWeb MergeFlow
Continuous screening of changes in publicly available sources
High-end monitoring technologies based on semantic technologies
Emerging activities
>3GB docs p.d. (websites, blogs, forums, rss feed.)
> 100 databases, >100.000 offerings (SBIR, EEN, etc.)
Search term-based screening of external technology marketplaces (huge number of very recent offerings!)
Business-driven information gathering (direct contact to target)Technology offerings
Public Databases
Scouting Platform
Page 10 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
A aggregated (multiple databases), dynamically weighted, multiple keyword search increases speed
Siemens PDC-Method: self-developed Excel-PlugIn, data aggregation by mergeflow
Multiple search keywords and number of hits
List of Technology Offernings
Aggregation of different databases
Keyword occurance
Ranking according to keyword weights
Dynamic weights
Page 11 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Keyword search alone is not sufficient, you need also methods to identify the „unknown unknowns“
News analysis (in general RSS-feeds) via mergeflow
Example: connection graph of companies that are mentioned in the same news.
Other views: tag clouds, similar news,geographical, people, technologies,and others
The mergeflow tool collects all specified RSS-feeds (e.g. news) or search-feeds from the whole internet and offers different views on it.
Page 12 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
The Scouting Platform collects all cooperation proposals and the corresponding evaluation (Intranet)
Siemens Scouting Platform: an extended, customized version of IdeaNet from Hyve AG
Action item tracing,Status tracing
Visualization of target organization
Peer commentsand enrichment
Corporate-wide transparencydocumentation of all communication with the target organizations
Filter options
Detailed evaluationavailable
Page 13 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Conclusion
"Opening Innovation" (internal)
Scouting
E-Brokering
Idea Contests
Agenda
Page 14 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Examples
Computational Fluid Dynamics (E, H, I, IC, CT)
Siemens Production System(E, H, I, IC, CT)
Nondestructive Evaluation (E, H, I, CT)
Technology Scouting (CT, H, I, E, IC)
Key Figures
> 1400 technology networks
> 35.000 members
Corporate Problem Solving: Urgent Request
Ø 8 Replies / Urgent Request
Ø 35 minutes for first response
The Siemens-internal knowledge networking platform TechnoWeb supports open cross-Sector collaboration
# of networks with at least one member of A and BA B
Number of TechnoWeb network with members from both sectors
Page 15 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Conclusion
"Opening Innovation" (internal)
Scouting
E-Brokering
Idea Contests
Agenda
Page 16 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Conclusion
• ICT tools are an important enabler of global open innovation.
• The effort of technology scouting in more than 100 technology offering databases is too high for most SMEs.
• At least publicly funded technology offering databases should offer an open interface, which could other providers enable to build an aggregated database.
• The vision: just enter what you need and you get a list of the best partners in the world for your specific needs.
• It is important to achieve the right tool/task-fit.Most companies do not want to tell the whole world what they are working on, but:the more you disclose, the better the results.
Page 17 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved
Contact
Twitter: twitter.com/heisssSlideshare: www.slideshare.net/heisssXing: www.xing.com/profile/Michael_Heiss2LinkedIn: www.linkedin.com/in/michaelheissFlickr: www.flickr.com/photos/michaelheissBlog: heisss.wordpress.comPhone: +43-664-88 55 15 26
Doz. Dr. Michael HeissSiemens AG
Corporate TechnologyOpen Innovation and Scouting
top related