ontario annual viewing trends teens 12-17, total tv, by daypart average minute audience (000)...

Ontario Annual Viewing Trends

Teens 12-17, Total TV, By Daypart

Average Minute Audience (000)Average Weekly Reach (%)

Average Weekly Hours Viewed (Per Cap)

Average Minute Audience

Ontario, Teens 12-17, By Daypart

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVAll Day Mo-Su 6a-6a

105 111 108 101 93

142

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVMorning Mo-Su 6a-10a

47 50 50 52 5174

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVDaytime Mo-Su 10a-4p

86 92 92 87 84

128

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVFringe Mo-Su 4p-6p

187 195 196173 164

245

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVNews Hour Mo-Su 6p-7p

187 201 190 179160

256

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 6p-11p

226 239221 210 189

298

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 7p-11p

236 248 229 217 196

308

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Average Weekly Reach

Ontario, Teens 12-17, By Daypart

Ontario Annual Viewing Trends

Teens 21-17, Avg. Wkly. Reach (%), Total TVAll Day Mo-Su 6a-6a

96.5 99.1 100 100 99 99

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 21-17, Avg. Wkly. Reach (%), Total TVMorning Mo-Su 6a-10a

54.7 56 56.4 57 55

79

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 21-17, Avg. Wkly. Reach (%), Total TVDaytime Mo-Su 10a-4p

76.7 80.4 79.6 80.9 7792

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 21-17, Avg. Wkly. Reach (%), Total TVFringe Mo-Su 4p-6p

79.3 83.6 82 81.4 79

92

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 21-17, Avg. Wkly. Reach (%), Total TVNews Hour Mo-Su 6p-7p

74.4 77.7 76.4 76.6 73

97

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 21-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 6p-11p

91.9 94.9 94.5 96.2 93 97

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 7p-11p

90.5 93.1 92.6 94.1 9097

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Average Weekly Hours Viewed Per Capita

Ontario, Teens 12-17, By Daypart

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

All Day Mo-Su 6a-6a

17.5 18.2 17.5 16.4 15.2

23

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Morning Mo-Su 6a-10a

1.3 1.4 1.4 1.4 1.4 2

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Daytime Mo-Su 10a-4p

3.6 3.8 3.7 3.5 3.45.2

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Fringe Mo-Su 4p-6p

2.6 2.7 2.7 2.3 2.2

5.2

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

News Hour Mo-Su 6p-7p

1.3 1.4 1.3 1.2 1.1 1.7

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Prime Time Mo-Su 6p-11p

7.9 8.2 7.5 7.1 6.4

10

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.

Ontario Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Prime Time Mo-Su 7p-11p

6.6 6.8 6.2 5.9 5.3

8.4

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sep. to Aug.