ontario annual viewing trends teens 12-17, total tv, by daypart average minute audience (000)...
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Ontario Annual Viewing Trends Teens 12-17, AMA (000), Total TV All Day Mo-Su 6a-6a Source: BBM Canada – Sep. to Aug.TRANSCRIPT
Ontario Annual Viewing Trends
Teens 12-17, Total TV, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)
Average Weekly Hours Viewed (Per Cap)
Average Minute Audience
Ontario, Teens 12-17, By Daypart
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVAll Day Mo-Su 6a-6a
105 111 108 101 93
142
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVMorning Mo-Su 6a-10a
47 50 50 52 5174
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVDaytime Mo-Su 10a-4p
86 92 92 87 84
128
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVFringe Mo-Su 4p-6p
187 195 196173 164
245
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVNews Hour Mo-Su 6p-7p
187 201 190 179160
256
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 6p-11p
226 239221 210 189
298
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 7p-11p
236 248 229 217 196
308
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Average Weekly Reach
Ontario, Teens 12-17, By Daypart
Ontario Annual Viewing Trends
Teens 21-17, Avg. Wkly. Reach (%), Total TVAll Day Mo-Su 6a-6a
96.5 99.1 100 100 99 99
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 21-17, Avg. Wkly. Reach (%), Total TVMorning Mo-Su 6a-10a
54.7 56 56.4 57 55
79
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 21-17, Avg. Wkly. Reach (%), Total TVDaytime Mo-Su 10a-4p
76.7 80.4 79.6 80.9 7792
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 21-17, Avg. Wkly. Reach (%), Total TVFringe Mo-Su 4p-6p
79.3 83.6 82 81.4 79
92
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 21-17, Avg. Wkly. Reach (%), Total TVNews Hour Mo-Su 6p-7p
74.4 77.7 76.4 76.6 73
97
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 21-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 6p-11p
91.9 94.9 94.5 96.2 93 97
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 7p-11p
90.5 93.1 92.6 94.1 9097
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Average Weekly Hours Viewed Per Capita
Ontario, Teens 12-17, By Daypart
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
All Day Mo-Su 6a-6a
17.5 18.2 17.5 16.4 15.2
23
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Morning Mo-Su 6a-10a
1.3 1.4 1.4 1.4 1.4 2
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Daytime Mo-Su 10a-4p
3.6 3.8 3.7 3.5 3.45.2
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Fringe Mo-Su 4p-6p
2.6 2.7 2.7 2.3 2.2
5.2
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
News Hour Mo-Su 6p-7p
1.3 1.4 1.3 1.2 1.1 1.7
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 6p-11p
7.9 8.2 7.5 7.1 6.4
10
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.
Ontario Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 7p-11p
6.6 6.8 6.2 5.9 5.3
8.4
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada – Sep. to Aug.