onsite search engine optimization & marketing 2-16-10

Introduction:Onsite Optimization - Refresher

By Robert Flournoy

Agenda

Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions

Roundtable Discussion– Current Issues– Open Table

Last Month Follow Up - Local Optimization

Back Link Discussion - Dave Allen

Onsite Optimization Refresher

Agenda

10 Years Internet Marketing Experience– Started with Email Marketing

– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues

– Left to Start My Own Business• Operate Several Ecommerce & Content Website• Small Consulting Practice for Select Clients

I started this group b/c I like talking about this “stuff”

Agenda

Michelle Schmidt• 10 Years Internet Marketing Experience– Currently Operates IceLinkDesign.net

Agenda

Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions

Roundtable Discussion– Current Issues– Open Table

Last Month Follow Up - Local Optimization

Back Link Discussion - Dave Allen

Onsite Optimization Refresher

Follow Up: Google Local

Enhanced Business Listing - $25 Month– Photos– Videos– Website– Coupons– Directions– Menu– Reservations

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Who Really Knows?

–Expert Opinion• Do they know?

–Correlation• Website with this characteristic rank…

–Sources: SEOmoz.org & Others• Annual Survey

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Expert Opinion: SEOmoz.org Survey

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The Very Basics– Title – Headlines– Meta Information– Content– Domain & URL– Image / Link Tags– Internal Link Structure– Code

Things to Avoid– Duplicate Content– Pagination & Options– Too Many Links– Keyword Stuffing

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Expert Opinion: SEOmoz.org Survey

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Expert Opinion: SEOmoz.org Survey

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Correlation: SEOmoz.org Survey

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Tools

– Internet Business Promoter

– SEO Auditor

– WebCEO

Problem with some of these is that they use competition to assess

your level of optimization

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Tips & Tricks