online video for business what you need to know presentation by david mcbee
Post on 28-Dec-2015
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DAVID MCBEE
• Online Yellow Pages Sales• Internet Marketing Sales Trainer• Google AdWords Certified Trainer• Pay Per Click Sales & Implementation• SEO Sales & Implementation• Consultant, Educator and Speaker• Director of Training (Simpli.fi)
linkedin.com/in/davidmcbeetwitter.com/davidmcbeefacebook.com/davidknowssearch
18-24 Year Olds
Source: comScore
TOP CONSUMERS
213 per month
AVG. # OF VIDEOS
19.2 Hours per month
AVG. VIEWING TIME
Embedded video content can increase website traffic by up to
55% Source: Prestige Marketing
AWESOMEWEBPAGE.COM
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1.8million
That’s the equivalent of 3600 web pages.
AWESOMEWEBPAGE.COM
AWESOMEWEBPAGE.COM
AWESOMEWEBPAGE.COM
AWESOMEWEBPAGE.COM
In 2012 and 2013 the average time spent watching videos doubled on
mobile phones and tripled on tablets.
x2 x3
Source: ReelSEO
Pages with video are 53x more likely to rank on the first page of a Google search results page.
Source: Forrester Research
DWELL TIMEmonitors the amount of time users spend on a website after click-through from Google.
Source: comScore
choose to watch video advertisements daily
choose to watch video advertisements daily
choose to watch video advertisements daily
choose to watch video advertisements daily choose to watch video
advertisements dailychoose to watch video advertisements
dailychoose to watch video advertisements
dailychoose to watch video advertisements
daily choose to watch video advertisements daily
choose to watch video advertisements daily
choose to watch video advertisements daily
choose to watch video advertisements daily
choose to watch video advertisements daily
1.3million
Source: adage
Even when given the opportunity to skip the ad after five seconds
of viewers watch pre-roll ads to the end.
ALMOSTHALF
Source: VideoNuze
SKIP
Source: Online Publishers Association
26% looked for more information about the subject of the ad
22% visited the website named in the ad
15% visited the company represented in the ad
12% purchased the specific product featured in the ad
When email marketing includes video…click-through rates increased by
200% 300%
Source: Forrester Marketing
to
About us video by Bledsoe Rental
While online, CLICK HERE
About us video by Williams Party Rentals
While online, CLICK HERE
Product demonstration video by One Stop Rental
While online, CLICK HERE
Product demonstration video by Target Rental
While online, CLICK HERE
Product demonstration video by Celina Tent (manufacturer)
While online, CLICK HERE
Product sale video by Chet’s Rent-All
While online, CLICK HERE
Testimonial video by Williams Party Rentals
While online, CLICK HERE
Video by Wallace Tent and Party Rentals
While online, CLICK HERE
Posting on Google+
After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. Source: seoMoz
WRITE A SCRIPT
SCRIPTLorem ipsum dolor sit amet, dictas ceteros est in. Qui eu omnesque vivendum, est ad mnesarchum mediocritatem. Ad eos semper maiorum reprehendunt. At pro inani adversarium, ei pri cibo disputando, an liber dictas recteque vel. Cu ius nisl placerat antiopam. In nam utinam propriae recteque. Ex mel alii prima.
Ut enim omnes dicunt vel, nulla novum mediocritatem sed no. Indoctum incorrupte in sed. At pro fugit mucius, natum soluta causae at nec. At quaestio qualisque splendide sit, te pri labores nonumes accusata. Omnes ponderum
USE A TELEPROMPTOR
TELEPROMPT+3Lorem ipsum dolor sit amet, dictas ceteros est in. Qui eu omnesque vivendum, est ad mnesarchum mediocritatem. Ad eos semper maiorum reprehendunt. At pro inani adversarium, ei pri cibo disputando, an liber dictas recteque vel. Cu ius nisl placerat antiopam. In nam utinam propriae recteque. Ex mel alii prima.
Ut enim omnes dicunt vel, nulla novum mediocritatem sed no. Indoctum incorrupte in sed. At pro fugit mucius, natum soluta causae at nec. At quaestio qualisque splendide sit, te pri labores nonumes accusata. Omnes ponderum
Include a creative hook in the
FIRST 10
SECONDS Source: Visible Measures
20% of users will stop watching a video in the first 10 seconds.
Produce content regularly.
of brand channels havenot been updated for over 120 days.
37%Source: pixibility
NOVEMBER
WHEN YOU POST IT…Control the thumbnailUse keywords in the titleUse tags and robust descriptionCompress for the webConsider adding intro & outro
RATHER OUTSOURCE?They should ask you questions.What kind of productions?Do they offer fresh ideas?Can they promote your video?Ask for examples of past work.
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