online reputation management - brisbane.networxevents.com.au · online reputation methodology 1. do...

Online Reputation Online Reputation ManagementManagementLlew Jury – Managing Director

Reload Media Pty Ltd

22 September 2010 forNetworx Brisbane

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Sir John Sir John SawersSawers

Page 1 – Negative results show

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Sir John Sir John SawersSawers(c) Llew Jury - Reload Media

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Simon Cowell Simon Cowell –– Page 1Page 1

Good results part 1

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Simon Cowell Simon Cowell –– Page 1 cont.Page 1 cont.

Good results part 2

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Simon Cowell Simon Cowell –– Page 2Page 2

Negative results pushed down

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SimonCowell.orgSimonCowell.org -- SEOSEO(c) Llew Jury - Reload Media

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Online Reputation MethodologyOnline Reputation Methodology

1. Do an initial online audit – sets the benchmarks2. See if the client is aware of negative comments

& feedback3. Set up an online communication crisis plan4. Register online assets – FB, YT, Twitter, Flickr5. Start interacting with people & “having an online

conversation”6. Stop small things before they escalate into big

issues - i.e. ING Direct in the US7. Daily pulse/sentiment reporting

(BuzzNumbers.com.au), weekly checks and monthly full reports.

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ING Direct ING Direct -- USAUSA(c) Llew Jury - Reload Media

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TripAdvisor.comTripAdvisor.com

Pan Pacific – No 2 in Singapore

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Online Reputation Areas Online Reputation Areas -- GoogleGoogle

Paid Listings

Google Maps

Organic

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Eric Schmidt Eric Schmidt –– Google CEOGoogle CEO

“Predicts that every young person one day will be entitled to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites.” Source Readwriteweb.com

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ConnectConnect

Llew Jury – Managing Director

Website: ReloadMedia.com.au

/ReloadMedia

@Reloada or @Reload_Media

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