online marketing – let’s do a check up

Online Marketing – Let’s Do a Check Up

It’s not rocket-science the world around you is changing. The

Internet is growing and expanding.

As it expands, it creates change. The Internet will create

opportunities – coincidently it will also end many industries as we

know them.

Some businesses will survive – some won’t.

The pendulum has swung and now it’s time to get onboard or lose money in your business.

My guess is you’re already leaving some money on the table by not understanding how online

marketing works.

The largest oversight of most businesses is the consumer –

the very consumer they desperately need.

As a business you may want new clients or customers – but you’re not

acknowledging that the way they communicate has changed considerably.

You’re from Venus but now your customer is from Mars.

Will you learn the language so you can expand your business

and adapt?

Online Marketing – Let’s Set the Stage

The online marketing world holds many incredible opportunities to grow your

business. You have many opportunities to reach your target market like never

before.

No more do you have to run ads in a newspaper, hope that

someone sees the ad, then wait for them to call you.

Now, for a fraction of what an ad costed you can take out an ad on

Facebook for example and tangibly “see” potential customers connecting

with your business.

Many businesses want to take advantage of all the wonderful things online

marketing can bring – but they’ve found that it does take a little elbow grease so

they keep putting it off. Or they try to take short-cuts.

Here are two very important points I want to get across:

1. You must get educated in this process. You have to learn how this

works and how to apply it to your business. Don’t take short-cuts.

2. You must have a consistent strategy to see reward. A blog post or

email newsletter here and there won’t cut it.

Online Marketing – Tough Questions to Answer

1. Take out your handheld device and look up your website on the Internet. What does your visitor see? Do you realize that over half of people surf the

Internet with their phones?

Ramez Naam was recently asked by Search Engine Land, “Where do you think we are heading in terms of search — and

search technology — overall?” His response was,

“Search is going to be dominated by mobile. Desktop is still there, but

people are spending more and more time on mobile.”

“Think about if your content works on a mobile device — because even if it is

optimized really well and gets to the top of the search rankings as a result, you’re

kind of screwed if the user can’t interact with it on a mobile device.”

2. Look at your website from the consumer’s perspective. Does your website serve your target market?

Does it welcome them? Does it have what they need there at hello?

Is it easy to navigate? In the past businesses built brochure type

websites – those aren’t going to cut it in today’s world.

Your website needs to be customer focused and packed with information

that’s aimed right at them if you expect them to stay.

Your website needs operate much like a spider web, it needs to pull your target

market in. Also remember you have only a few seconds to get your target market’s attention so look at your website while

counting to 3.

3. Do an Internet search to see where you rank.

Using Chrome as your browser because it’s used by most searchers type in what a

searcher would if they were looking for your product or service and see if your

business is in the search.

Now if you do business locally you’ll need to type in your city. (Be sure that you’re

logged out of your Google account in that browser otherwise you won’t get a correct

reading.)

4. Time to take a look at your competition.

If you’re not in that search or even if you are – who else is there? You

should always know how far ahead they are of you in the search –

they’re getting business you aren’t.

5. How are you growing your list? If you grow your list, you grow your

sales, if you grow your sales, you grow your business. Growing the list is the number one priority for almost every

business.

Putting it off WILL cost you money. Putting it off WILL cost you in missed

opportunities! I can’t tell you how many business owners launch a new product or

write a book and they don’t have a list developed.

Then they wonder why they struggle! You should be developing a target list that you can get your message out to on a regular

basis. Which takes me to number 6…

6. Are you leveraging email marketing in your business? This

is one of the most powerful marketing tools in the arsenal and if you aren’t using it – it IS costing you

money.

7. Are you leveraging pay per click (PPC) advertising?

Marketing in today’s world is about growing a tribe. A tribe of people that are connected with your business or

brand and have interest in what you’re saying.

A tribe of people that you can serve and provide them with great services and information. You can do that so much faster by leveraging pay per

click advertising.

If you’re not taking advantage of Facebook advertising or Google paid ads you’re really missing out. For a low investment you can receive a

large return.

Are you ready to let go of your old ways and your old mindset? I hope so. The quicker you get onboard with online

marketing – the quicker you can start growing your business! I don’t want you to

be one of those that will be left behind!

If you need some help picking a niche market I just launched a new

training product that will tell you how to make that choice step-by-step. It’s

absolutely FREE. Click here to check it out.

Visit my website for more entrepreneur training courses.

www.perfectmarketingequation.com

If you’re bootstrapping a business and need a roadmap look up my

book, Yanking Bootstraps, on

Amazon! It’s a short but powerful read that will give you strategies

to use right away in your business.

Connect with me!Twitter -@thawkbridgesFacebook - www.facebook.com/TammyHawkBridges

I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs.

Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

online marketing – let’s do a check up

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