online marketing for healthcare industry

Online Marketing Online Marketing Strategies For Strategies For Healthcare CompaniesHealthcare Companies

Presented by:Presented by:

Veena AlmadVeena Almad

“A fit, healthy body-that is the best fashion statement” -Jess C. Scott

Author, “The Other Side Of Life”

Content

Objectives of the Campaign

Target Audience (Customers)

Steps for Brand Building

Online Marketing Strategies

Social Media Platform

Objectives of the campaign

Objectives of the Campaign

Brand awareness

Increase traffic on the website

Increase email subscriptions

Increase conversation/interaction with customers online

How to achieve the objectives?

How to achieve the objectives?

Position your brand

Focus on the type of sponsors/partners you want

Find the Unique Selling Point of your brand

Promote your physicians/doctors who suggest and share information

Listen

Listen to YOUR Business Partners

What do they want? Brand awareness, brand recognition, promotions and brand relationship

Ask for feedback: What do they think about your site? Do a quick survey or analyze your brand reports.

Who is the target audience?

Target Audience (Customers)

Age: 15 & above

Location: United States

Interest: To learn about illness, treatment, medicine, and advice/suggestions from doctors.

Steps for Brand Building

Steps for Brand Building

Brand Awareness

Build Relationship

Maintain the Costumer/Client Relationship (Sharing information)

What are the

marketing strategies?

Online Marketing Strategies

SEM

Email marketing

Display Media

Website

Social Media Social Media PlatformPlatform

Social Media Platform

Facebook

Twitter

Digg

LinkedIn

Blogs

StumbleUpon

 “Respect your body. Eat well. Dance forever.” - Tom Treusdell Director, Product Marketing, Siemens Healthcare1993-2007

Thank you!Thank you!