online marketing for farmers: part 3

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Search Engine Marketing: This slide deck provides an overview of search marketing for farmers, including the goal of search marketing, the different types, and the factors to consider when implementing it in a farm business.

TRANSCRIPT

SELLING THE FARMOnline Marketing for Beginning Farmers

APRIL 2014

SEARCH ENGINEMARKETING

BE FOUND

Online Marketing > Search Engine Marketing

goal...

IF YOU ONLY HAVE TIME FOR ONE TYPE OF MARKETING...

Online Marketing > Search Engine Marketing

SEARCHMARKETING

IS IT!

Online Marketing > Search Engine Marketing

2PARTS

Online Marketing > Search Engine Marketing

ADVERTISEMENTS

RANKINGS

Online Marketing > Search Engine Marketing

Rankings

3FACTORS

Online Marketing > Search Engine Marketing > Rankings

AUTHENTICITYCONTENTACTIVITY

Online Marketing > Search Engine Marketing > Rankings

Authentication

DO YOU REALLY

EXISTOnline Marketing > Search Engine Marketing > Rankings

PROVE IT!

Online Marketing > Search Engine Marketing > Rankings

GET LISTED

GET REVIEWS

Online Marketing > Search Engine Marketing > Rankings

LISTING SITESGOOGLE

YAHOOBING

YELLOW PAGESLOCAL HARVEST

Online Marketing > Search Engine Marketing > Rankings

REVIEW SITESYELP

CITYSEARCHSUPERPAGES

GOOGLE+FACEBOOK

Online Marketing > Search Engine Marketing > Rankings

Content

WEBSITEDON’T HAVE ONE?

GET ONE!

Online Marketing > Search Engine Marketing > Rankings

SIMPLEEFFECTIVEMOBILE-FRIENDLY

Keep It ...

Online Marketing > Search Engine Marketing > Rankings

Online Marketing > Search Engine Marketing > Rankings

CONTENT...TYPES OF

Online Marketing > Search Engine Marketing > Rankings

BLOG POSTSEMAILSPHOTOSVIDEOSBOOKS

ARTICLESPODCASTS

Online Marketing > Search Engine Marketing > Rankings

IT CAN BE...

Online Marketing > Search Engine Marketing > Rankings

ORIGINAL CURATED

Online Marketing > Search Engine Marketing > Rankings

Activity

POSTSHARE

COMMENT

Online Marketing > Search Engine Marketing > Rankings

SOMETHINGWRITE

Online Marketing > Search Engine Marketing > Rankings

SOMETHINGSHARE

Online Marketing > Search Engine Marketing > Rankings

SOMETHINGSAY

Online Marketing > Search Engine Marketing > Rankings

BLOG

Online Marketing > Search Engine Marketing > Rankings

Online Marketing > Search Engine Marketing > Rankings

EMAIL

Online Marketing > Search Engine Marketing > Rankings

Online Marketing > Search Engine Marketing > Rankings

PHOTOS

Online Marketing > Search Engine Marketing > Rankings

Online Marketing > Search Engine Marketing > Rankings

VIDEOS

Online Marketing > Search Engine Marketing > Rankings

Online Marketing > Search Engine Marketing > Rankings

Advertisements

3KINDS

Online Marketing > Search Engine Marketing > Advertisements

IMPRESSIONCLICKACQUISITION

pay per...

Online Marketing > Search Engine Marketing > Advertisements

YOU PAY WHEN SOMEONE SEES YOUR AD

Impression

Online Marketing > Search Engine Marketing > Advertisements

YOU PAY WHEN SOMEONE CLICKS YOUR AD

Click

Online Marketing > Search Engine Marketing > Advertisements

YOU PAY WHENYOU ACQUIRE SOMETHING

Acquisition

Online Marketing > Search Engine Marketing > Advertisements

Q & A

Kristi Waits & Thomas Poniksecondcup@wainik.com

www.secondcupmedia.com802.917.2108

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