online marketing for farmers: part 2
DESCRIPTION
Online Marketing: This slide deck provides an overview of online marketing for farmers, including three types of online marketing, as well as characteristics of online marketers and online users.TRANSCRIPT
SELLING THE FARMOnline Marketing for Beginning Farmers
APRIL 2014
ONLINEMARKETING
SOCIALMORE THAN JUST
MEDIAOnline Marketing > Fundamentals
3TYPES
Online Marketing > Fundamentals
CONTENT
SEARCH
SOCIAL
Online Marketing > Fundamentals
The Online Marketer
THENEW MARKETER
+Artist Scientist
Online Marketing > Fundamentals > Marketer
WriterPhotographerDesignerCurator
ARTIST
Online Marketing > Fundamentals > Marketer
SCIENTISTAnalystResearcherEngineerAccountant
Online Marketing > Fundamentals > Marketer
The Online User
EVERYUSER ISDIFFERENT
Online Marketing > Fundamentals > Users
BUT ONAVERAGE...
Online Marketing > Fundamentals > Users
2 HOURS A DAYthey spend
plugged in
Online Marketing > Fundamentals > Users
65% OF THE TIME and connect through
a mobile device
Online Marketing > Fundamentals > Users
WHAT DO THEY DOON THERE?
Online Marketing > Fundamentals > Users
SAME THINGYOU DO!Online Marketing > Fundamentals > Users
CONNECT
READ
EMAILSHOP
Online Marketing > Fundamentals > Users
Q & A
