online marketing courses for small business
Post on 10-May-2015
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Online MarketingCourses for
Small Business
Presented by:
Maria Peagler@SM_OnlineClass
www.socialmediaonlineclasses.com
1. Who is your
audience?1. Who are your customers?
Four Online MarketingCourse Types
1. Degreed Program from Accredited University
Pros:
+ Accredited from established university + Courses available ongoing semester basis + Course grades based on course performance
Cons:
x Most expensive of all options x Only available at limited dates/times x Marketing instructor’s experience often outdated
2. Certificate-Based Program
Pros:
+ Students get certificate demonstrating completion + Can be credible if from a reputable institution or company
Cons:
x Online marketing courses usually priceyx Certificate doesn’t prove competencyx High instructor turnover x Difficult to evaluate course curriculum & quality
3. Scheduled Online Webinars
Pros:
+ Less expensive than degreed programs + Flexible schedule, often repeated in playback
Cons:
x Webinar content variesx No marketing curriculum outside of webinarx Online instructors rarely available for questions x Little to no networking among students
4. Self-Paced Classes
Pros:
+ Easiest online marketing course to attend+ Most budget-conscious for small business + Offers flexible learning schedule+ Can take course anywhere
Cons:
x Course quality varies from excellent to fair x May not offer well-rounded curriculum x Instructor may not be available for questions
Questions to Ask: Who is instructor?What is his/her recent experience?What is curriculum?Who developed curriculum?How long does course last?Are assignments given?Do students have access to instructors?What if I have questions?Can I network with other students?
Contact me:Maria Peagler@SM_OnlineClass
Follow Us
facebook/socialmediaonlineclasses
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Social Media Online Classes blog
linkedin.com/in/mariapeagler
@SM_OnlineClass
youtube/WillowRidgeMedia
Slide Photo Credit
Slides 4-6: ozvoldjj on Flickr Slides 7-9: Scott Spiegel on FlickrSlide 10-15: tapasparida on Flickr
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