offline insights and context platform to increase in-store visits, engagement and sales
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September 2014
Offline Insights and Context Platform To Increase In-Store Visits, Engagement and Sales
of Overall US Commerce Occurs
Offline / Locally
Of Consumer Behavior Data Relates to
Offline Experiences
Incomplete Consumer Insights and Context
Yet, only
Bridging the Gap
Gravy’s proprietary platform aggregates off-line consumer
behaviours:
• Understand customers’ local interests• Compare your customers’ engagement
vs. competitors• Provide context to customer messaging• Increase in-store traffic and
engagement• Drive revenue growth
Gravy brings the 4th Dimension to Consumer Insights
WHENTime
WHODemographic
WHERELocation
WHAT & WHYActivity & Intent
PROFILES
Local User Activities Understand local events that impact in-store visits
Understand local off-line behaviours and discover consumer activities and interests
Create data rich consumer off-line profiles
Enable personalization
Activate real-time contextual targeting and increase in-store visits, sales and local engagement
4th Dimension - Built on Our Proprietary Data Platform
Example:DC Convention Center
Select - DC Convention Center Events in September
ICAAC Antimicrobial and Chemotherapy Convention9/5
Washington Bridal Experience and Showcase9/7
Cardiovascular Research Meeting9/14
Fiesta DC Reception and Latino Gala9/14
Messiah Foundation Universal Unification and Love9/20
Night of Boxing9/20
Congressional Black Caucus Foundation, Inc.9/23
Master Yoga Tour9/27
Location data is insufficient on it’s own. For real context & insights
knowing the events and activities occurring is critical.
Gravy’s unique proprietary platform incorporates all the local events, key venues, and competitor locations to contextualize consumer visits.
Location Dwell Time
Top Interests of Customers Segmentation of Customers Top Competitors Visited
Top
Loca
tions
Local Context
Consumer Insights
Purchase Triggers
Enhanced Experiences
Gravy Cloud Platform
Local Context
For each of your users/customers Gravy builds & maintains a Local Profile that provides a unique view into their local off-line activities, interests, experiences.
Proprietary local profiles Unique customer segmentation Activity & interest analysis Local event attendance & relevance to your
locations
PROPRIETARY PROFILES& CONSUMER
SEGMENTATION BASED ON WHAT USERS MOST ENJOY & DO AS PART OF THEIR DAILY LIVES.
UNDERSTAND
Consumer Insights
Gravy provides deep insights into your users’ visits to key locations, entry/exit data, dwell times & associated metadata.
When customers visit How long they stay Local places nearby your locations Competitor benchmarking and analysis Behavior analysis on what led to location visits
WHEN AND WHY CUSTOMERS ENTER YOUR LOCATIONS,
YOUR COMPETITORS &KEY NEARBY AREAS
KNOW
Purchase Triggers
Programmatic notifications to achieve your objectives based on business rules,customer segmentation, time/geo location, customerintent, and other metadata. Gravy delivers your personalized messages to the right customer exactly when it’s most likely to result in a sale or in-store visit.
Messaging services Contextualization engine Personalization capabilities
TURNKEY MESSAGING AND ACTIVATION TOOLS TO DRIVE
CONSUMERS INTOYOUR LOCATIONS AND
INCREASE SALES
ACT
Enhanced Experiences
Gravy aggregate all the events, experiences &social media local to your customers. Intersecting this context with Gravy’s local profiles allows you to deliver unique content your customers value most. Gravy’s simple tools allow this content to be leveraged in any experience or touch point to keep customers engaged and to increase sales.
Local Events and Experiences Social Experience 360
ALL OF THE LOCALEXPERIENCES, SOCIAL
& CONTENT YOURCUSTOMERS MOST
LOVE
LOYALTY
Easy to Implement
Gravy provides API, SDK and integration support
Customer implements API in mobile app
Gravy begins collecting anonymous location data
from customers’ users
Gravy platform develops consumer profiles and segments by matching
location analytics against its comprehensive event and
venue data
Customer accesses consumer local off-line
insights and analytics via web portal
Optional: Customer uses Gravy platform to send
targeted contextual messages to its customers
Partner with Gravy to better engage with your customers
and to increase sales
Jeff White
703.728.2928
jwhite@findgravy.com®
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