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2014: Playing the News Crossover
Ken Doctor
New Industry Analyst & Author,
Newsonomics
Berlin Expo October 7, 2013
#wpe13 @newsonomics
1Sunday, October 6, 13
Crossover Newsonomics
2Sunday, October 6, 13
Copyright, Content Bridges/Newsonomics, 2013
Today
10 Pointers into 2014Our Speakers & Discussion
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10 Truths Into
20144Sunday, October 6, 13
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1 The Print Ad Decline
Looks Unabated
5Sunday, October 6, 13
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Global Newspaper Revenues Decline (2007-2012)
39%$51B
Another 7-12% in 20136Sunday, October 6, 13
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5 Companies Take 2/3 of That
Google Yahoo Microsoft AOL Facebook
$99B in Digital Advertising
7Sunday, October 6, 13
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2 Long-Term Private Investors Enter the
U.S. Newspaper Market
8Sunday, October 6, 13
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Warren Buffett
BH Media
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3 Jeff Bezos
Amazonizes the Washington Post
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What Does Bezos See?The Future, Not the Past
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What Does Bezos See?
Enduring Brand
Hundreds of thousands of paying customers
Rich trove of data
Massive metro penetration
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What Might
Bezos Do?Act on Data &
Analytics
Please READERS!
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4 Paywalls 2.0
Debut
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Mark Thompson“Working Engagement Curve”
15Sunday, October 6, 13
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Today’s Subscribers
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2015 Buyers?17Sunday, October 6, 13
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5 We’re on the Brink of
Mobile Majority
33% of News Traffic is Mobile
18Sunday, October 6, 13
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From Desktop Love....
19Sunday, October 6, 13
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Desktop is the New Print
Desktop Minutes Are Decreasing
20Sunday, October 6, 13
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...to Mobile Addiction
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6 New Strategies Will
Be Tested
22Sunday, October 6, 13
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300 New Hires
60% Newsprint Growth
Aaron Kushner
23Sunday, October 6, 13
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Now 3 Days a Week,
Reinforcing Sunday
24Sunday, October 6, 13
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Digital First Media’s Content Streamlining
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Digital Services +Events, Sponsorship +
Content Marketing + Ads
New Integrated Marketing Strategy
=
7
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Print Ads Just 46%
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8
2014-2016 is About
Selling More Stuff
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Beyond One Size Fits All
Digital Marketing
New Paid Reader Products
Commercial Storytelling
Events
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We May Get Closer to Netflix for News
9
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All-Access BooksSpotify, Netflix, iTunes, Hulu...
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How About Netflix for
News?
32Sunday, October 6, 13
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The News Crisis Continues
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Newsroom Layoffs Go On & On
We Don’t Know What We Don’t Know
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Contactkdoctor@gmail.com
Twitter: @kdoctor
www.newsonomics.com
#berlinexpo @newsonomics
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Mathias Dopfner
Axel Springer
35Sunday, October 6, 13
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Andrew Miller
The Guardian
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