odn of wny 6 10 11

Enhancing Your Brand through Social Media

For ODN of WNY

June 10, 2011

Presenter Terry Babij

2

Social Media Revolution by Socialnomics

Click to connect to You Tube for Video

Conversation Prism

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Listening for pulse of community

• Lurkers• Use search and other tools to listen for

positive and negative conversations• Promote Social Media with SHARING on

Web-Sites and E-Mail messages

Various Platforms

–LinkedIn–Facebook–Twitter–You Tube–RSS–Blogs

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• So much going on out of sight!• Need to pick your strategy• Be prepared to alter course• Once you have committed there is no

stopping

Social Media Iceberg

• Originally a place to post resumes and look for work. Now a popular B2B or Professional Social Network

• Single profile• Business Networking• Company pages• LinkedIn Groups

–Discussions• LinkedIn® Answers

My LinkedIn Profile• Must be invited to join someone’s network

and are only supposed to invite people you know (if you know e-mail)

• May ask others for introduction• Some people have profiles but do not

accept invitations???• Publications ETC• Links

Company Page

• A Place to Promote Company • Upload Products • Make Announcements• Publicize Events• Others can follow

Soc

ial C

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ssClick for Source

Facebook

• Many changes and updates. Hard to keep up.

• More conversational and less management than Web Site

• How to manage different profiles• Personal Profiles

– Limited to 5,000 friends– Personal– Should not conduct business– Small print may find your page gone

Personal Profiles cont’d• May want multiple profiles?

– Personal– Professional

• News feed delivered by FB to your wall• Others can post or write on your wall• Direct messages • Pokes• “PAGES” and “GROUPS”

Company Pages

Company Pages• Business Focused or Not For Profit• Create “Welcome” page so 1st time visitors

do not land directly on wall using FBML• Ideally less about you more about what

the readers or FANS would like to see• Find good content and share with

questions or comments• Goal 25 Likes to customize Page URL• Real traction starts at 500-1,000 Likes

Pages Cont’d• PEOPLE can Like not PAGES• Use FB as Page to post to wall and others

Need to post as Page to have Impressions• People and Pages who “Like” can post on

CO Wall if settings permit– Admin can remove inappropriate posts

• Aim to be “REMARKABLE”• Impressions and Insights

Insights

Impressions

• Similar context to advertizing.– Impression = viewing– Higher comment and LIKE should produce more

impressions– FB will suggest to others they think may be interested

• The Life of a post does last!– Can be shared and then show on other walls

• Resides on Company Wall

Group Pages• Groups different from Pages• For Not 4 Profits, Clubs or Orgs.• NKBA WNY• NFCC• Great way to have open conversations

and community input

Insights to Goals

• Likes or Fans good for organic growth can this correlate to business growth?

• Active users Monthly, Weekly, Daily• Interactions• Comments• Link back to Web Site measure with

Google Analytics (Referring Site)• Share and comments are gifts

Twitt

erClick for Source

Twitter• Profiles (“@” Handles)

– Personal– Professional

• Not required to follow all who follow

– Company• Department or Job Specific• Some companies have unique handle for each

person• Etiquette to follow all who follow

• @BestBuy many respond to question

Twitter Cont’d• Half life of Tweet about 90 seconds

– Those who are communicating will see and it will be stored in your timeline

• No such thing as butting in on Twitter• Need to listen and look for opportunities to

contribute• Twitter ideal way to publicize Blog• It is okay to repeat yourself

Twitter Jargon• Tweet• Retweet• #Hashtags• Searches Saved• #FF• Tweetups• Many Texting Acronyms used

Blogs• Many platforms

–Wordpress–Typeworks–Blogger–LinkedIn

• On website• Must be scheduled and regular• Use to create Social Media activity

–What would your readers be interested in?

Google as a Content Tool& other Applications

• Analytics• Google Alerts• Good News• Google Reader

– Show Blog stats!• Dashboards

– Tweetdeck

Click for Source

Goals

• Likes• FB Impressions and Feedback• Company Web Site Registrations• Inbound links from Social Media• Added traffic on Web Site• Blog traffic created• Added traffic at Trade Shows

My Reading List• Content Rules by C.C. Chapman and Anne

Handley• Six Pixels of Separation by Mitch Joel• UnMarketing by Scott Stratten• Flip the Funnel by Joseph Jaffey• Engage Brian Solis• Poke the Box Seth Godin• Empowered by Josh Bernoff and Ted Schadler

Forrester Research Do the Work by Steven Pressfield

Resources

• http://www.briansolis.com/• http://www.socialmediaexaminer.com/• www.google.com

– Many Blogs and podcasts subscribed to• iTunes for Podcast management• Intersection Consulting

You can find many more free templates on the Presentation Magazine website

www.presentationmagazine.com

Where to Find Me?LinkedIn Terry Babij

FacebookBusiness Profile Terry BabijPersonal Profile Terry Babij Different PictureCompany www.facebook.com/berenson.corp

TwitterBusiness Handle @TerryBabijPersonal Handle @FE_CameraGuyCompany @BerensonCorp

FlickrTerry Babij

E-Mails: Tbabij@Berensonhardware.com, Tbabij@cogeco.ca,Phone: Desk 716-332-4271 Cell: 716-348-7830

Questions?