o futuro do varejo

FUTURE OF RETAIL

Reinven&on  &  Revolu&on:  Retail  On  Demand  &  The  New  Brand  

Champions    

Modern Shopper’s Demands

§  Wants to Have A Say On What Is Produced

§  Enjoys Lending A Hand To Fellow Shoppers

§  Will Gather People Around To Get A Better Price

§  Wants To Be Rewarded For Sharing Shopper Expertise

THE NEW BRAND CHAMPION

Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction

THE NEW BRAND CHAMPION

SHOPPER AS AFFILIAT

“LET ME SELL ON YOUR BEHALF”

COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES

MULU.ME

GAME LETS PLAYERS COMPETE AND EARN REWARDS BY SETTING UP VIRTUAL BOUTIQUES

STYLMEE

Shoppers are looking to harness the wealth of information and preferences they callout, and create online, bringing the cache of information with them to help inform and support their decisions

Customer Abassadors

“LET ME HELP DECIDE WHAT’S SOLD”

COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS

BARCLAYCARD RING

CONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN ON THE DESIGN OF ITS UPCOMING LINE

CATERPILLAR

Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior.

“HELP ME DECIDE WHICH ONE TO BUY”

SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS

NEEDLE

INSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS

KYSY VAIKKA

Layered Virtual Showcase

A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy.

With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share.

“LET ME NAME MY PRICE”

APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS

NETPLENISH

BAG THAT Group Buying Website Secures Best

Available Deal

Modern Shopper’s Demands

§  Sophistication Based On Personal

Knowledge

§  Prepared To Trade Data For A Better

Experience

§  Instant Access To Expertise

§  Takes Advantage Of Technology

§  Wants To Be Offered A Perfect Match

Service With An Opt In

“Give Me Personal Attention And Better Service”

STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE

MODCLOTH

LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES

NEIMAN MARCUS

Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.

RETAIL ON DEMAND

SHOPPER COACHING

“Teach Me How To Use This”

MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES

MOTOMETHOD

EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE

LENBROOK

“LET ME SHOP WHAT I LIKE”

GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK

‘LIKES’ TO BUILD CUSTOM CATOLOGS

SOCIAL DISCOVERY PLATFORM CONNECTS CONSUMERS SHOPPING FOR ELECTRONICS

CURISMA

Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create

“LET ME BUILD THE PERFECT ONE FOR ME”

CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE

EVOLVEX

3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS

FUJIFILM

Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization.

RETAIL ON DEMAND

FIT WITH A CLICK

“HELP ME CHOOSE THE PERFECT FIT”

WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE

UPCLOAD

AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES

SAYDUCK

WHY PSFK CONTACT The image cannot be displayed. Your computer may not have enough memory to open the

Piers Fawkes CEO & Founder piers@psfk.com +1 646.520.4672

Jeff Weiner

Director, Business Development jeff.weiner@psfk.com

+1 646.520.4665 +1 516.359.3453

42 Bond Street, 6th Floor New York, NY 10012 USA

www.psfk.com

PSFK is a trends-led innovation company that provides its clients with ideas and inspiration to evolve its products, services and marketing communications. We employ a unique methodology to deliver trends research together with future business concepts and user scenarios to a client list that includes A m e r i c a n E x p re ss , B M W, M i c ro s o f t , InterContinental Hotels Group, Target and Pepsi.