nuts and bolts checklist for digital media

A Nuts & Bolts Checklist for Your Web Site, Email, and Social Media

Karen Graham

Who is this for?

Development Communications Nerds Some rights reserved by San Sharma

TopicsA little historyImportant, basic properties of an effective online

presenceKey considerations for the major digital channelsChecklist toolSad puppy warning

ASPCA circa 2005.What do you notice?

taken from Internet Archive

If the web stood still…

Communication through the ages

Distributed Engagement

Information Silos!

ConstituentRelationshipManagement

For Capturing Engagement

For Staying Organized

BrandingLogo, Avatar, Color

Palette, FontImagery, Tone

Nonprofitorgs.wordpress.com

Brandraisingby Sarah Durham

Declare PurposeImagesDonor FriendlyFresh ContentEngagement

TitleKeywordsDescription

BrandedImagesAskAnswersStraightforward

Safety FirstGood Bad

Questionable • Iframes and

lightboxes

HandleAvatarURLBioBackgroundRecent Images

Profile ImageCover ImagePhotosFavorites & PagesBasic InfoLikes & Interactions

AvatarImagesAboutContent

AvatarDescriptionWeb & TwitterBoards!Images

SubjectFromMastheadLinksReadableWhite Space

SubjectFromMastheadLinksReadableWhitespace

Google Analytics

Webmaster Tools

Page Optimizer

Facebook Insights

Twitter Analytics

How Many…Visitors are there to my

web site?Times do my pages show

up in search?Prefer one page layout to

another?People see my Facebook

posts?People click on my

Tweets?

thedatabank.com/blog

@karentgraham, @thedatabank

/thedatabank

karen@thedatabank.com

Presenter InformationKaren Graham, thedatabank Keep in

touch.

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